LEGO Stores Passport Program Relaunches
If you’ve ever visited a LEGO® Store, you may be aware of the LEGO Passport program. This consisted of a special LEGO passport and the ability to gain stamps when visiting LEGO stores. It’s been running for a long time but has been pretty hit-and-miss with some stores offering stamps and others not. Well, the LEGO Passport Program is being completely relaunched across all LEGO stores. There will be a brand new LEGO...
Free LEGO Friends Set Event Begins Today
Starting today UK LEGO® Stores are giving away a free LEGO Friends polybag as part of the LEGO Friends Global Celebrations. You’ll be able to collect a free LEGO Friends Skate Ramp set at selected LEGO Stores today and tomorrow between 2 pm and 4 pm. A limited quantity of sets will be available each day and distributed on a first-come, first-served basis, you can take your build home with you. The same event will run in European and...
First Look At Leicester Square LEGO Friends Zone
As first revealed a few weeks ago, the Leicester Square Store was saying goodbye to its 90 Years of Play exhibition and welcoming a celebration of the new generation of LEGO® Friends sets and characters. Today, the LEGO Friends Zone is now in place and it’s a first look at the new area of the store. The new area focuses on the new sets and doesn’t have any historic sets or prototypes as the 90th display had. It does have a...
Free LEGO Friends Set Coming To LEGO Stores
Along with the Valentine’s Day Make & Take event, UK and European LEGO® Stores will also be giving away a free LEGO Friends polybag as part of the LEGO Friends Global Celebrations. You’ll be able to collect a free LEGO Friends Skate Ramp set at selected LEGO Stores on February 15th & 16th between 2 pm and 4 pm. A limited quantity of sets will be available each day and distributed on a first-come, first-served basis, you can...
LEGO Stores Free Valentine’s Make & Take Events
Love is in the air and next month selected UK & European LEGO® Stores will be running a Valentine’s Make & Take event. You’ll be able to collect a free buildable LEGO Rose and Valentine’s Day cards from selected stores in February. The Make & Take event will be available in stores on February 11th between 10:00 – 12:00 and on February 12th between 12:00 – 14:00 (times may vary). A limited quantity will be...
New Exhibition Coming To Leicester Square Store
After regaining its crown as the world’s largest LEGO® store, Leicester Square’s expansion has seen the introduction of a unique in-store experience. The Leicester Square LEGO Store features an Interactive Storytelling Zone, since it was introduced in August last year, this unique part of the store has focused on the history of the LEGO Group. The current 90 Years of Play exhibition is set to be replaced at the end of...
LEGO Masters UK Store Events This Weekend
For those in the UK, LEGO® stores across the country are holding LEGO Masters Build Events this weekend. On both Saturday and Sunday, you’ll be able to visit your local store and build like a master. The Leicester Square is also playing host to the LEGO Masters judges, Amy and Matthew. They will be at the store tomorrow between 2pm and 4pm. Share your builds and pictures from the day using the #BuildLikeAMaster tag on social...
LEGOLAND Japan Reveal New BAM Characters
LEGOLAND Japan has revealed a number of new characters and elements being added to the LEGO® Build A Minifigure line-up. Build A Minifigure or BAM is part of the LEGO Stores Personalisation experience where you can craft unique minifigures, using a range of parts and accessories. It’s also a source for unique variations of minifigure parts and accessories. The images from LEGOLAND Japan show 12 different characters, each built...
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