Insiders Expands To More LEGOLAND Locations
As I first to report in March, the LEGO® Insiders program was expanded to include all three UK LEGOLAND attractions. The loyalty program has been expanded further to include additional Merlin locations globally. Although not a full roll-out, selected retail locations found inside LEGOLAND Florida and LEGOLAND Discovery Centres in Boston and Washington will now allow you to claim Insider points on purchases and redeem points....
LEGO Insiders Introduces “LEGO Set’ Collection
It’s fair to say the rebranding of LEGO® VIP to LEGO Insiders has been a fairly pointless endeavour. Apart from the ability to gain extra points by registering selected sets, nothing else has changed beyond the name. Updates to the LEGO loyalty scheme are few and far between but a ‘new’ section has been added which collects together all of the physical LEGO sets you can redeem points for. These include exclusive...
Win A Trip To British GP With LEGO Insiders
UK LEGO® Insiders can enter a new sweepstake for a chance to win 4 tickets to attend the Formula 1 Qatar Airways British Grand Prix 2024 at Silverstone between the 5th and 7th of July 2024. If you win, you’ll get 4 General Admission tickets to the 3-day event. To enter it costs 50 LEGO Insiders points and if you want to you can enter up to 50 times, before April 30th, 2024. The LEGO Group have had a presence at several motoring...
LEGO Insiders Adds Halloween Brick Prints
LEGO® Insiders has added a series of unique LEGO Brick Prints rewards for Halloween. The six physical prints feature spooky designs inspired by various LEGO elements or activities connected to them. Each design is limited to 5,400 copies, which are individually numbered. The prints measure 30cm x 40cm, feature ‘glow-in-the-dark’ ink and come on premium paper, which is embossed with a LEGO brick stamp. You can get each print for 1750...
Search For Bricks In The LEGO Insiders Treasure Hunt
LEGO® VIP is no more as the LEGO Group launches a new membership program called LEGO Insiders. This new loyalty platform continues to focus on gaining points but they can now be earned in different ways. One such way is an AR Treasure Hunt. To celebrate the launch of LEGO Insiders, hunt for digital LEGO bricks for the chance to earn unique prizes and Insider points. LEGO fans in the regions listed below can take part in the search....
Introducing The New Reward Program LEGO Insiders
The LEGO Group has today announced the replacement rewards program for LEGO® VIP called LEGO Insiders. It will offer many of the same benefits of the VIP Reward Program but with many more additions and improvements. You may remember last year, the LEGO Group ran a number of surveys suggesting a change was coming for LEGO VIP and LEGO Insiders is the result. Learn more about LEGO Insiders below. It will launch on August 21st and fully...
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