New Birmingham LEGO Store Now Open
The Birmingham LEGO® Store opens its doors today, and it finally brings a proper brand store to the centre of the UK. The new store features a Build A Minifigure station, an impressive Pick-a-brick wall, as well as interactive elements including a box scanner and Which Minifigure Are You? palm scanner. The store will be offering various goodies this weekend as part of the VIP event, along with a grand opening celebration in December....
China To Get Second Flagship LEGO Store
The LEGO Group is set to expand it’s presence in the Far East with a flagship LEGO® Brand Retail Store coming to the People’s Square in Shanghai. This will be the second flagship store in China, but the first in a proper retail location as the first store is located within Shanghai Disneyland. Recent trademark rulings in the LEGO Group’s favour and marketing partnerships in China, has lead to the brand connecting...
LEGO Mosaic Maker Arrives in Berlin LEGO Store
The world’s fifth LEGO® Mosaic Maker machine has been installed in the flagship LEGO Store in Berlin. This unique new LEGO innovation made its debut at the LEGO Store London back in 2016, then the concept was introduced to LEGOLAND Windsor Resort and The LEGO House last year before now being introduced in Hong Kong Toys R Us earlier this year and now in Germany. LEGO fans will be able to transform themselves into a one-of-a-kind...