Toy Fair Season Begins Tomorrow In London
Jan21

Toy Fair Season Begins Tomorrow In London

As I reported way back in September, the LEGO Group will be back at the London Toy Fair, which kicks off tomorrow. They won’t have a traditional stand this time around, instead being located in one of the venues side rooms. There is no indication what will be one show, who can visit their area or if photos will be allowed but hopefully it will offer up some information. Their return comes after skipping the event last year and...

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LEGO Announces New Set Reveal Policy
Apr01

LEGO Announces New Set Reveal Policy

The ongoing battle between officially revealed set images and leaks ones, seems never ending. In the age of the internet once an image has been seen its can’t be unseen, not matter how many takedown orders are issued. The revealing of new LEGO® sets is often a precisely planned out PR campaign, with the LEGO Group and their partners, working closely to announce new sets. Months worth of planning can be wiped out in an instant...

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