All-new Milton Keynes LEGO Store Now Open
The LEGO® Store in Milton Keynes re-opens its doors today, after closing last month for a refresh. To celebrate the reopening of the new look store, there will be four days of celebrations, starting today. Spend £125 or more in-store and get a free LEGO Brand Store set, and each day of the reopening celebration, the first 100 LEGO fans to spend £15 or more will get a free LEGO goody bag. Plus you’ll be able to get a free Han...
LEGO Offers & Promotions October 2018
The latest range of LEGO® freebies and promotions have begun. This month has seen the launch of numerous new LEGO BrickHeadz, includes loads of new seasonal themed ones. Plus there are many past LEGO promotional sets back in time for Christmas. The Winter Village Fire Station and LEGO Star Wars Betrayal at Cloud City sets are now available for all. For the first half of the month you can free Han Solo minifigure and then you can get a...
Second Flagship LEGO Store Opens In China
The second flagship LEGO® Brand Retail Store has opened in China. Located in the People’s Square in the heart of Shanghai, this new LEGO retail experience. This includes experiences unique to the store, such has a brick-filled pathway, immersive portals, and store specific LEGO big builds. The store is also home to the LEGO Mosaic Maker Machine, which transforms your portrait into a unique LEGO picture. Plus the store will of...
Pop-up LEGO Brand Stores Being Tested
It’s no secret that the retail landscape has vastly changed in 2018, numerous retailers have disappeared or scaled back their offerings. This has in turn impacted the LEGO Group and where you can find their products. One of the biggest losses is Toys R Us, which no longer exists here in the UK or over in the US. So this Christmas LEGO® are testing a new retail concept, pop-up stores. These temporary stores will appear in various...
LEGO Testing In-store Minifigure Printing Experience
It seems the LEGO® Group are set to expand their Brand Retail Store experience with a minifigure printing machine. Jens Hjorth posted a series of images on his Facebook page, which shows off new machine, currently being tested in the LEGO Brand Retail Store in Copenhagen. The machine allows customers to customise a minifigure and add unique print detail and lettering, right there in the store. The LEGO Minifigure Machine is currently...
LEGO Mosaic Maker Arrives in Berlin LEGO Store
The world’s fifth LEGO® Mosaic Maker machine has been installed in the flagship LEGO Store in Berlin. This unique new LEGO innovation made its debut at the LEGO Store London back in 2016, then the concept was introduced to LEGOLAND Windsor Resort and The LEGO House last year before now being introduced in Hong Kong Toys R Us earlier this year and now in Germany. LEGO fans will be able to transform themselves into a one-of-a-kind...
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