Jason Momoa Becomes The Latest LEGO Playmaker
Jun01

Jason Momoa Becomes The Latest LEGO Playmaker

The LEGO Group has announced today its latest LEGO® Playmaker, actor and play maestro Jason Momoa, who is on a mission to help reverse the growing play deficit affecting families globally. Jason Momoa becomes the latest Hollywood star to front a LEGO advertising campaign, joining Tom Holland, who kicked off the ‘Never Stop Playing’ mantra last year. Check out Jason’s attempt to explain the importance of the...

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Happy International Day Of Play
Jun11

Happy International Day Of Play

The LEGO Group has celebrated the power of play with it’s World Play Day for the last three years, but this year’s event is the first United Nations International Day of Play. This continues to highlight the importance of play, just on a much wider scale. Today is the perfect time to set aside a few moments to play. It doesn’t have to be connected to LEGO, but you could break open that set you’ve been meaning...

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United Nations Adopts Official Day Of Play
Mar26

United Nations Adopts Official Day Of Play

The LEGO Group has always celebrated the importance of play and has celebrated it with special days. Now that focus on the benefits of play is being officially recognised by the UN as they adopt June 11th as the International Day of Play. The first day celebrating play will take place this Summer. You can learn more below. UN signals importance of play by adopting official International Day of Play Global partners have successfully...

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