10338: Bumblebee TRANSFORMERS Set Review
For many years, two titans of their craft have been bitter rivals. The LEGO Group and Hasbro’s relationship couldn’t be considered friendly. In 2011, Hasbro marketed a range of familiar-looking construction toys, under the ‘KRE-O’ brand in direct competition with the LEGO® product range. It’s a face-off which could be compared to the war between the Autobots and the Decepticons. So when rumours of a LEGO...
LEGO TRANSFORMERS Return With Bumblebee
Last year, the LEGO Group surprised everyone with a brick-built version of TRANSFORMERS’ Optimus Prime. Now the partnership with Hasbro continues with the addition of another Autobot. Next month Optimus Prime will be joined by B-127 aka Bumblebee. As one of the original G1 TRANSFORMERS, Bumblebee first appeared in the iconic animated series, where he could transform into a VW Beetle. The character would return for the live...
LEGO DUPLO Peppa Pig App Now Available
StoryToys’ LEGO® DUPLO Peppa Pig app is now available. The app features characters and elements from the upcoming new DUPLO sets. The set’s which are released tomorrow, feature DUPLO versions of Hasbro’s popular cartoon animals and bring them to life via a colourful, kid-friendly digital adventure. You can download the StoryToys’ LEGO DUPLO Peppa Pig app now on both Google Play and the Apple App Store. Most features are...
How The LEGO DnD Adventure Was Crafted
The release of the LEGO® Ideas Dungeons & Dragons set has been met with much excitement from both LEGO fans and DnD players. The same level of excitement is shared by those who worked on the special DnD Red Dragon’s Tale: A LEGO Adventure. This playable DnD quest has been crafted by DnD Game Design Architect Chris Perkins and executive producer, Kyle Brink. They both chat to Todd Kendeck about creating this unique DnD quest...
LEGO Ideas Dungeons & Dragons Set Revealed
It’s been 50 years since Dungeons & Dragons bestowed its first quest upon brave adventurers. As part of the iconic tabletop game’s 50th-anniversary celebration, LEGO® Ideas joined forces with Wizard of the Coast to tasked LEGO fans with crafting a LEGO set befitting of the most epic DnD quest. Today, the winning design is officially revealed. LEGO Ideas DUNGEONS & DRAGONS: Red Dragon’s Tale set is packed with...
LEGO DUPLO Peppa Pigs Sets Revealed
Earlier this year, the LEGO Group revealed a new partnership with Hasbro to bring the muddy world of Peppa Pig to LEGO® DUPLO and LEGOLAND parks. Although the Peppa Pig character figures were mistakenly revealed in a teaser clip, the sets were kept under wraps until now. Four sets have been revealed today, featuring Peppa, her brother George, Mummy and Dayy Pig plus Grandpa Pig, Pedro Pony and Suzy Sheep. The LEGO DUPLO Peppa Pig sets...
An Unlikely Partnership – LEGO X Hasbro
Even as a kid, I had an odd awareness of toy brands, maybe it was because various companies had connections to my home town. At one point Leicester was home to Mattel’s UK warehouse, Corgi Toys head office, Tonka Toys, Invicta Plastics and who could forget the legendary Palitoy, creators of the first Star Wars toys. Many of these names are long gone, whilst others live on under the Hasbro brand. Hasbro has long been considered a...
Celebrate 40 Years Of Transformers With LEGO Optimus Prime
This year marks the 40th anniversary of Hasbro’s Transformers. What better way to celebrate than starting your LEGO® Transformers collection with the LEGO Icons Optimus Prime set? Hailing for the planet Cybertron, Optimus is the fierce leader of the Autobots. After landing on Earth, the Autobots make it their mission to protect it from the evil forces of the Decepticons. LEGO Optimus Prime is based on the G1 design and even...
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