How The LEGO Group Got Its Game On
Long before the LEGO Group became the world’s number one toymaker, it faced a much more uncertain future. Riding high on its long history of doing what it did best, the LEGO Group faced a technological foe whose power seemed unstoppable. Kids were seduced by the flashy beeps and bits of games consoles. Their lure was such that in the 90s the LEGO Group tried all they could to compete. So much so the company was on the brink of...
LEGO Ideas Contest Build A Game With Unity
A number of weeks ago the LEGO Group and Unity announced a new partnership which allowed budding game makers to create their own take of the LEGO video game, using the power of Unity. Now LEGO Ideas is using the LEGO Microgame platform for a new contest. The best thing is, all those who enter will get an exclusive Unity Minifigure. Grand prize winners will get some cool LEGO prizes including the new LEGO NES, some LEGO Super Mario...
LEGO Games Podcast Looks At User Created Content
In the latest episode of Bits N’ Bricks, the podcast traces the evolution of the LEGO Group’s work to empower fans’ efforts in the digital arena from the decades-ago release of LEGO® Digital Designer to the recent unveiling of the Unity LEGO Microgame creation system. Throughout the years the LEGO Group has looked at ways of helping budding builders craft their own digital builds to constructing a full LEGO game experience. There will...
LEGO Games Podcast Takes A Trip To LEGO Island
The celebration of the 25th anniversary of LEGO® Games continues with an all-new episode of the excellent LEGO Games podcast series called ‘Bits N’ Bricks. This week host Brian Crecente and Ethan Vincent, take a trip to LEGO Island and explore the creation, context, and impact of the game. Published in 1997, the open-world computer game may not have been the first LEGO video game, but it was possibly the most impactful. There will be...
Listen To The LEGO Games Festive Podcast Special
To celebrate the 25th anniversary of LEGO® Games, a new podcast series called ‘Bits N’ Bricks are being released on a weekly basis. It’s hosted by Brian Crecente and Ethan Vincent, who delve into the LEGO Group’s 25-year history of bringing the world of LEGO to life through digital experiences. This week it’s a festive holiday special in which Ken Cunningham chats about his work directing the Disney+ LEGO Star Wars Holiday...
LEGO Games Bits N’ Bricks Podcast Continues
To celebrate the 25th anniversary of LEGO® Games, a new podcast series called ‘Bits N’ Bricks are being released on a weekly basis. It’s hosted by Brian Crecente and Ethan Vincent, who delve into the LEGO Group’s 25-year history of bringing the world of LEGO to life through digital experiences. The second episode is all about efforts to combine physical and digital play. This includes uncovering the never-released smart toy DUPLO®...
Celebrating 25 Years Of LEGO Games
Although 2020 hasn’t seen the release of a major LEGO® videogame, this month does mark the 25th anniversary of LEGO Games. From a little-known Japanese title right through to the upcoming LEGO Star Wars The Skywalker Saga, LEGO Games has graced many platforms and helped to bridge the gap between digital and physical play. Although some of the best-selling and well known LEGO Games are created by TT Games, the LEGO Group has...
Bionicle: Quest for Mata Nui LEGO Games Statement
The LEGO® BIONICLE theme has a massive and passionate fan base. Including CrainyCreations, who has been crafting an open-world, fan made BIONICLE game over the last 6 years. Recently the creator of the game made a statement online about speaking directly to the LEGO Group, regarding the game. A short statement has been released via the LEGO Ambassador Network from LEGO Games, which confirms that CrainyCreations has been in touch with...
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