New Flagship LEGO Store Open In Hangzhou China
A brand new flagship LEGO® store has opened today in Hangzhou, the capital city of Zhejiang Province in China. This is part of the on-going expansion of the LEGO Group’s presence in China, which includes opening numerous stores across the region. As will many flagship stores, the interior is heavily inspired by the local culture. So there are impressive big builds of local landmarks including a huge bridge and a Pagoda. This is...
New Flagship LEGO Store To Open In China
The LEGO Group announced today that a new LEGO® flagship store will be opened in Shenzhen City, Guangdong Province in the second half of this year as it continues to expand its retail footprint to bring creative play and immersive shopping experiences to more Chinese children, parents and fans. Located at COCO Park shopping center in Futian District of Shenzhen, it will be the fifth flagship store that the LEGO Group opened in China....
First LEGO Flagship Store Opens In Beijing
The LEGO Group have opened their first LEGO® Brand Retail Store in Beijing, marking the third store in China. Located on Wangfujing Street, one of the most popular shopping area in Beijing, this new store is filled with plenty of interactive elements to make a visit to the store a unique LEGO experience. The store includes a Mosaic Maker machine, regional themed in-store display builds and a new Pond Play Table, which is similar to...
China To Get Second Flagship LEGO Store
The LEGO Group is set to expand it’s presence in the Far East with a flagship LEGO® Brand Retail Store coming to the People’s Square in Shanghai. This will be the second flagship store in China, but the first in a proper retail location as the first store is located within Shanghai Disneyland. Recent trademark rulings in the LEGO Group’s favour and marketing partnerships in China, has lead to the brand connecting...
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