At The LEGO Originals Launch Event
In the extremely early hours of Friday morning I donned by BricksFanz shirt and headed off to the big smoke for the LEGO® Originals press launch event. Set with the Seven Dials area of London, for two days only a special pop-up art gallery has appeared to showcase an all-new product range from the LEGO Group and ROOM Copenhagen. LEGO Originals is an high-end product line, which has debuted with the Wooden Minifigure. The Basis of the...
Unique LEGO Originals Collectible Launches In London
Mere moments ago the LEGO Group and ROOM Copenhagen unveiled the first product in their new LEGO® Originals product line. LEGO Originals was stealthily launched as a range of LEGO VIP rewards, which features artwork harking back to the early days of the LEGO Group. Something which has also been captured with the LEGO Originals Wooden Minifigure, a product which combines the carpentry beginnings of the LEGO brand with one of their more...
LEGO Originals Wooden Collectible Teased
Last week emails started to arrive in LEGO® VIP members inboxes, inviting them to a mysterious LEGO Originals product launch. This Friday and Saturday a special pop-up store and art gallery will open in London, where a unique wooden collectible will be revealed and made available to buy. Now Campaign Live have covered the story, which has a teaser image of the special collectible. As you can probably tell it’s something to do...
LEGO Inside Tour 2020 Sign Up Now Open
Ever wanted to see the inner workings of The LEGO Group? Then you can now sign-up for participation in The LEGO® Inside Tour 2020. This unique experience allows you to head inside The LEGO Idea House and take a trip back in time, by checking out the fabled LEGO vault. You’ll also get to see how LEGO elements are made in the LEGO factory tour and you’ll even get an exclusive LEGO set, which is only available to those who partake in the...
ReWheel Your City Build Event At Leicester Square Store
This Monday and Tuesday, the Leicester Square LEGO® Store will be hosting a Rebuild The World event. The in-store build event will reimagine transport in London. How would you make travelling in the city easier, happier and healthier? The event is free to attend and you don’t need a ticket to take part. Visit the Leicester Square LEGO Store between 10am to 6pm Monday and Tuesday to take part in this special Rebuild The World...
More Places Open For LEGO Originals Gallery
More places have been made available for the LEGO Originals Pop-up event taking place next week. On Friday and Saturday next week, a very special LEGO® pop-up shop and art gallery is set to open in London. The LEGO Originals Gallery will open November 1st and VIP members can book their spot in one of the two invite emails they should have already received. At the gallery, you’ll get a chance to purchase an exclusive wooden collectible...
LEGO Hidden Side Smyths Flagship Store Event
This weekend a number of Smyths Toys Superstores will be once again holding in-store demo events in-store demo events for LEGO® Hidden Side sets. There will also be an extra special in-store event at Smyths flagship store at the Staple Corner in London. As well as offering a closer look at the new Hidden Side sets and their AR functions, visitors to the Staple Corner store event can partake in free face-painting, in-store activities...
The Hidden Side Takes Over Argos This Halloween
LEGO UK have partnered with Argos to promote the Hidden Side sets this Halloween. The partnership will see the Argos Tottenham Court Road store transformed into ‘Arghost’ with hidden spooks to find across two floors of the store. Ghost Hunter and former Blue Peter presenter Yvette Fielding will be on hand to tell ghost stories and lead a ghost walk around the haunted store. As budding ghost hunters journey around the...
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