Take A Virtual Tour Around LEGO A Really Cool World
Earlier this week it was revealed that LEGO® would be taking over part of Covent Garden for the LEGO A Really Cool World installation. This special event is inspired by this year’s LEGO Christmas ad campaign, so you’ll find various builds featured in the ad. For those who aren’t local to the area or are just staying safe at home, you can still experience the event virtually. Simply use this link to take the virtual...
Immersive LEGO Installation Comes To Covent Garden
It wouldn’t be Christmas here in the UK, without some sort of epic LEGO creation. Last year Christmas was rebuilt at the Savoy Hotel with a series of wonderful LEGO scenes, depicting the 12 Rebuilds of Christmas. Although 2020 hasn’t been the best year, there is a reason to be cheerful as a new LEGO installation is set to open in Covent Garden this weekend. Inspired by the new LEGO Christmas ad campaign, LEGO: A Really...
Virtual Bricks Online Event Returns For Halloween
Northern Brickworks are set to hold their third online LEGO® event this Saturday and this time there a spooky air about it. Virtual Bricks brings together amazing LEGO builds to marvel at from the safety of your home. You can follow the event on the Northern Brickworks Facebook page or by subscribing to their YouTube Channel. The online event begins at 10 am on Saturday and as its Halloween, expect plenty of spooky builds and ghoulish...
LEGO Santa Picks The Covent Garden Christmas Tree
The Covent Garden Christmas tree was chosen today with help from a LEGO® Santa ahead of the Christmas light switch on the 10th November. Covent Garden invited LEGO Santa to join them to help choose their Christmas tree at Woods Farm in Solihull this year. The 60ft tree was chosen by LEGO Santa and will be transported down to Covent Garden where the lights will be switched on on 10th November, starting a series of magical Christmas...
Interactive LEGO Billboard Launched In London
Earlier this morning a huge interactive LEGO® billboard arrived at Westfield Stratford. Using the latest advancements in haptic technology, this unique digital play experience allows shoppers to move, rotate and ‘build’ virtual LEGO bricks on the ground with their creations showcased on the big digital screen for all to see. It’s the first time this technology has been used in the UK in this sort of environment. The LEGO digital...
Interactive LEGO Billboard Being Unveiled Tomorrow
Tomorrow The LEGO Group will be unveiling their state of the art billboard to the public at Westfield Stratford. The billboard will allow the public to build their own LEGO® brick creations on the huge digital billboard at Westfield. The billboard uses haptic technology to allow the public to move and manipulate LEGO bricks to build their own dream designs on the big screen. This is the first time that this technology has been used in...
London 2021 Toy Fair Cancelled
The 2021 London Toy Fair has officially be canned and furthermore, it will not be replaced with a digital alternative or an event later on in the year. Due to COVID-19 restrictions, the organisers of the event has chosen to completely cancel the event. It’s the first time the event will not be held in 66 years, but it will hopefully return in 2022. The LEGO Group has attended the event most years and although they are extremely...
New York Toy Fair Moves To May 2021
After the organisers of the Nuremberg Toy Fair announced it was delaying the popular trade event until Summer 2021, the New York Toy Fair has followed suit. Toy Fair season is an important time for LEGO® fans, as the three main events in London, Nuremberg and New York often give us the first details, descriptions and images of the latest LEGO releases. As it currently stands the London event is still planned to take place towards the...
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