More Gaming-related LEGO Sets Coming Next Year
For many years the LEGO Group has battled with the rise of digital content and how it takes kids away from playing with physical toys. In recent years there have been attempts to blend both worlds with themes such as Ultra Agents, VIDIYO and Hidden Side. It’s safe to say these haven’t been too successful, but the LEGO Group has also expanded its product range to include sets inspired by gaming and these are providing a...
LEGO Group Expands Digital Office Workspace
Early last year, the LEGO Group announced the opening of its digital office in Copenhagen. The office focuses on the digital aspects of the LEGO Group’s business such as games, apps, the Insiders program and in-store POS systems. To support the growing need for digital content and systems, the Copenhagen office is expanding to include an additional three floors. As with other LEGO Group workspaces, this newly expanded office...
First Look At Rebranded LEGO VIP Program
A few months ago LEGO® announced that the LEGO VIP program would be changing. As well as offering a digital platform to collect and spend points, it seems the branding of the program is also getting a flesh lick of paint. It’s out with the red and in with the blue, with a brand new logo and a blue colour scheme, along with stylised Minifigure characters. The first signs of the changes can been seen with the current Lunar Lander...
HispaBrick Magazine Issue 32 Now Available
The latest issue of HispaBrick is now available for download. This free to download magazine is available in both English and Spanish. This month, HispaBrick celebrates the ladies of LEGO®. Learn more below. Today is International Women’s Day, and the HispaBrick Magazine team has worked hard to create a special themed issue to participate in this celebration. HispaBrick Magazine 032 celebrates the Female Fan of LEGO (FFOL) in many...
Digital LEGO VIP Cards Being Trialed
Selected LEGO® customers will start receiving an email, inviting them to trial a digital format of the LEGO VIP card. Card holders can carry their card with wherever they go in their Apple Pay or G Pay Wallets. The digital version of the VIP card features a scannable barcode, which is linked to your VIP account. This can be shown and scanned in LEGO Brand Stores to collect and redeem your VIP rewards. It will allow you to see your...
Digital Instructions Are Coming To LEGO Life
The safe social platform LEGO® Life will soon offer digital versions of instructions for selected sets. Being with the new range of The LEGO Movie 2 sets, you’ll now find a special QR code on the front of the included paper instructions, then open the LEGO Life app, tap the camera button and you’ll now find a QR scanner option. Scan it and you’ll be greeted with a digital version of the sets instructions known as...
LEGO Partner With Tencent For Chinese Digital Push
The LEGO Group continues its push into the Chinese market, with a partnership with Chinese internet experts, Tencent to provide safe online LEGO® experiences. Online LEGO content has increased tenfold in recent years and has also seen the release of a safe social platform know as LEGO Life, all of which will be tailored to a Chinese audience with the help of Tencent. It may not seem a significant announcement, but internet activities...
Get Daily LEGO Facts On Alexa With LEGO 365
Did Santa bring you a shiny new Alexa-powered Amazon Echo or Echo Dot for Christmas? If he did you can now add the new LEGO® Alexa skills application to your device to receive LEGO news, facts and fun in your Alexa daily briefing. Add the LEGO 365 Alexa skill to your device and enjoy brick-based information directly from your Amazon Echo. LEGO 365 is the latest test project from the LEGO Digital team who have also brought us the...
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