What If LEGO Friends Were Minifigures?
This year marks the 10th anniversary of the LEGO® Friends theme, making it a perfect time to take a look back at how the theme went from concept to toy shelves. The LEGO Group had dabbled in ‘girl’ themes before with products such as Belville and Scala, but the brand had a greater connection to boys. So LEGO Friends was introduced to capture the interest of girls, who at the time were not engaging with LEGO construction in...
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