Build A Heart & Share The Joy With LEGO #BuildToGive
The LEGO Group has launched its annual #BuildToGive initiative. This year, LEGO® #BuildToGive encourages children and families worldwide to build a LEGO heart and give a LEGO set to a child in need. Once built, share on social media or the LEGO Play app using the hashtag #BuildToGive before the end of December. The initiative will give 1.5 million children worldwide in hospitals, children’s homes or vulnerable communities the chance...
LEGO Build To Give UK Tour Arrives In Cardiff
Earlier this month, the LEGO Group launched a UK-wide LEGO® #BuildToGive tour, giving folks the chance to build a LEGO heart and bring the joy of LEGO building to those who need it the most. The tour kicked off on London’s Southbank before heading to Glasgow’s Argyle Street and now it concludes in Cardiff. If you head along St. David’s Library Square today or tomorrow, you’ll be able to check out a brick-built LEGO heart and be able...
LEGO Build To Give UK Tour Heads To Glasgow
Last week, the LEGO Group launched a UK-wide LEGO® #BuildToGive tour, giving folks the chance to build a LEGO heart and bring the joy of LEGO building to those who need it the most. The first leg of the tour took place on London’s Southbank and today it headed to Glasgow’s Argyle Street. If you head along there today, you’ll be able to check out a brick-built LEGO heart and be able to build a heart of your own. Don’t forget to...
LEGO Build To Give UK Tour Begins In London
Starting today, the LEGO Group have launched a UK-wide LEGO® #BuildToGive tour, giving folks the chance to build a LEGO heart and bring the joy of LEGO building to those who need it the most. With a little help from Katie Piper, the tour has kicked off on London’s Southbank. If you head along there today, you’ll be able to check out a brick-built LEGO heart and be able to build a heart of your own. Don’t forget to...
LEGO Snow Throw Takes Flight From LSQ Store
Last night a select few were invited to the Leicester Square LEGO® store for a festive event. Various celebs such as little Alex Horne and Joe Swash plus a small number of LEGO fans were welcomed to the flagship store to help launch the LEGO Group’s Christmas campaign. As well as being able to enjoy the new in-store Christmas display zone, the LEGO Snow Throw was also unveiled. Visitors to the London store can face off against...
New Festive LEGO Campaign Launched
The LEGO Group recently launched its latest global ad campaign dubbed Superpower of Play and the concept also forms the basis of the 2023 Christmas TV ad. As with previous TV ads, there are a few appearances from various LEGO® sets and characters from the world of Disney, with Frozen’s Olaf following in the footsteps of Baby Groot, Iron Man and a garrison of Stormtroopers. The advert has already started airing on TV or you can...
Get Ready To #BuildToGive In LEGO Stores
Throughout November you’ll be able to visit your local LEGO® store to build a LEGO heart for this year’s #BuildToGive campaign. For every LEGO heart built and shared online using the #BuildToGive tag, the LEGO Group will donate a LEGO set for a child in need of play this Christmas. This isn’t the usual Make & Take event, it’s an opportunity to get creative and help share the joy of LEGO building this...
LEGO #BuildToGive Is Back To Spread LEGO Joy
The LEGO Group has launched its annual #BuildToGive initiative. For the seventh year #BuildToGive will encourage children and families globally to build a LEGO heart in order to give a LEGO set to a child in need. Once built, share on social media or LEGO Life using the hashtag #BuildToGive before the end of December. The initiative will give 1.5 million children worldwide in hospitals, children’s homes or vulnerable communities the...
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