Inside The New Birmingham LEGO Store
On Wednesday night I made the trip to Birmingham to get an advanced sneak peek at the latest UK LEGO® store. The new store can be found within the Bullring & Grand Central Shopping Centre, but isn’t the first time Birmingham has had a LEGO store. There was on in the city many years ago, which closes down. More recently, Brum got a taste for bricks, with the LEGOLAND® Discovery Centre and its on-site store. But the Bullring...
New Birmingham LEGO Store Now Open
The Birmingham LEGO® Store opens its doors today, and it finally brings a proper brand store to the centre of the UK. The new store features a Build A Minifigure station, an impressive Pick-a-brick wall, as well as interactive elements including a box scanner and Which Minifigure Are You? palm scanner. The store will be offering various goodies this weekend as part of the VIP event, along with a grand opening celebration in December....
Pop-up LEGO Brand Stores Being Tested
It’s no secret that the retail landscape has vastly changed in 2018, numerous retailers have disappeared or scaled back their offerings. This has in turn impacted the LEGO Group and where you can find their products. One of the biggest losses is Toys R Us, which no longer exists here in the UK or over in the US. So this Christmas LEGO® are testing a new retail concept, pop-up stores. These temporary stores will appear in various...
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