A Message To LEGO Fans From Julia Goldin
Julia Goldin, the Chief Marketing Officer for the LEGO Group, has shared a message for LEGO® fans, in particular AFOLs. She has taken some time to reflect on the global situation we are all in, She shares some thoughts and reflections from how important the AFOL community is to her and the LEGO Group in general. The current situation has greatly affected every walks of life. For some LEGO sets have provided a much-needed escape and a...
LEGO Fairground Collection Gets A Spooky New Attraction
Today the LEGO Group have unveiled a brand new LEGO® Haunted House set, but as well as introducing a cool new set to build, the Haunted House marks a new era for LEGO sets. You’ll have noticed the set doesn’t feature the usual LEGO Creator Expert branding. This year has seen the first LEGO sets released which are directed aimed towards AFOLs. The first sets to be marked 18+ were the recently released LEGO Star Wars Helmets...
LEGO House At Home – Masterpiece Gallery Interviews
With LEGO® House still shut, the team there have been providing ways to share a little bit of the Billund attraction from the comfort of our homes. They have already been sharing building tips but have embarked on a new regular series of content focused around the Masterpiece Gallery. This is where creations built by talented AFOLs from around the world, are put on display for all to see. Obviously they currently can’t be seen...
LEGO Star Wars Buildable Helmets Now Available
The first of the new range of buildable LEGO® Star Wars Helmets are now available. The three sets are based on iconic helmets worn by characters in the Star Wars movies. These include Boba Fett’s lid, a Stormtrooper helmet and the LEGO retail exclusive TIE Fighter Pilot helmet. These are the first LEGO Star Wars set to be targeted towards the AFOL market. All three sets are available now online, you may also find the...
New AFOL Engagement Manager Announced
It has been announced that the role of LAN and AFOL Engagement Manager has been filled. The role will be taken by Jordan Paxton. Although for many readers this will mean nothing, the role does come with a connection to the wider LEGO® community. This includes various AFOL events, once they begin again and the LAN Blog, which can be accessed by any LEGO fans. Jordan has previously provided maternity cover on the LEGO Ambassador Network...
Introducing The LEGO Star Wars Helmet Collection
This year marks the 40th Anniversary of the iconic Star Wars adventure, Empire Strikes Back. To celebrate this milestone the LEGO Group are a launching a new adult-focused LEGO Star Wars product line. The LEGO Star Wars Helmet Collection features iconic helmets worn by characters from the Star Wars universe, the three sets launching next month include famed bounty hunter Boba Fett, an Imperial Stormtrooper and Imperial TIE Fighter...
LEGO Star Wars Buildable Helmets Revealed
Late last night images are the upcoming LEGO® Star Wars Buildable Helmets were revealed by the social media channels of a random toy seller called Toy Santa. There are two sets coming, one based on a Stormtroopers lid and the other on bounty hunter Boba Fett’s. Both sets are aimed towards adult LEGO fans. Both sets are around 600 pieces and come mounted on a display plinth. With the Star Wars universe having a mass on masked...
Free AFOL Mindfulness Event At LDC Birmingham
Each month LEGOLAND® Discovery Centre in Birmingham opens their doors for Adult LEGO® fans to enjoy the attraction, without the need to bring a kid along. Next months event is special AFOL Night as it’s dedicated to using LEGO bricks to de-stress. But that’s not all the event will also be free. You will still need to book a ticket to attend but the is no cost, with the money you saved on admission, you can buy even more...
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