Introducing LEGO Builds
Introducing LEGO® Builds, the ultimate go-to Instagram destination for LEGO fans. LEGO Builds is a channel made by builders, for builders, with exclusive content, epic highlights, rewards and much more. LEGO Builds will delve into LEGO fandom by sharing fan photos and MOCs. It will also offer unique insights on new sets, designer interviews and even unique LEGO Insiders rewards. LEGO Builds launches today. Follow @LEGOBuilds on...
Secret Life Of LEGO Bricks Book Now Available
In 2020, LEGO® Ideas partnered with specialist publisher Unbound to fund a unique LEGO book. Fans voted on the book’s direction and pledged to buy a unique version of the book, called The Secret Life of LEGO Bricks. The book was released in November 2022. If you missed out on the unique version of the book from Unbound, a new version has been made more widely available and it’s now available. The Secret Life of LEGO...
Take The LEGO Merchandise Survey
The LEGO Group wants your opinions on the future of LEGO-branded merchandised products. In recent years, the LEGO® brand has been expanded to include homeware items such as storage boxes, clothing from Levi and Uniqlo, plus many more goodies including stationery, books and plush toys. The survey, which can be taken via the links below, will collect your opinion on what you, as a LEGO fan, would like to see in the future. There are a...
Celebrate 40 Years Of Transformers With LEGO Optimus Prime
This year marks the 40th anniversary of Hasbro’s Transformers. What better way to celebrate than starting your LEGO® Transformers collection with the LEGO Icons Optimus Prime set? Hailing for the planet Cybertron, Optimus is the fierce leader of the Autobots. After landing on Earth, the Autobots make it their mission to protect it from the evil forces of the Decepticons. LEGO Optimus Prime is based on the G1 design and even...
LEGO Icons Welcomes The Medieval Town Square
You wait years for the legendary LEGO® Goat to return and two come along at once as LEGO Icons welcomes another Castle-themed set. The Medieval Town Square is the latest set to take inspiration from a classic and beloved LEGO theme, whilst giving them a modern-day update. The set reimagines the Medieval Market Village set released back in 2009 and is packed with extra details, minifigures and an all-new grey goat. The 3,304-piece set...
LEGO Botanical Almanac Book Preview
The LEGO® Botanical Almanac book will be published by Chronicle Books next month. The book features an illustrated guide to the numerous LEGO versions of various flowers and plants which form the LEGO Icons Botanical Collection. It also features interviews with some of the LEGO Design Team behind those sets along with an exclusive illustrated print. The LEGO Botanical Almanac: A Field Guide to Brick-built Blooms will be published on...
LEGO Gift Guide: Big LEGO Builds
As it’s the final day to get double LEGO® Insiders points it’s a good time for another gift guide. Today the focus is on large-scale sets. These have become a big part of the LEGO release calendar, with a big set being unleashed almost every month. Bigger sets provide an impressive display piece but can also be perfect sets to build over Christmas or together with others. This year has seen some great big sets released...
LEGO Technic Celebrates AFOL Creativity
LEGO® Technic sets provide a unique and often challenging LEGO build experience, but the real creativity is unlocked when the instructions are cast aside. This is celebrated in a new LEGO Technic video, which showcases the amazing creativity of AFOLs. Using a complex mix of Technic elements and powered functions, these expert builders have crafted some amazing gadgets, including clocks, fans and artist bots. Check it out below and...
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