When the SMART Play concept was first revealed, it caused a ripple of excitement. But since the first official sets were revealed earlier this year, the mood towards SMART Play swiftly shifted. Some have heralded the interactive play system as the next evolution of LEGO® play, while others see it as yet another attempt to digitise it. But whereas previous attempts to unite digital and physical play, such as VIDIYO and Hidden Side, required the use of a smart device to work, SMART Play is purely focused on the bricks. The ‘digital’ aspect of the SMART Play system is completely enclosed...