German Toy Fair – LEGO To Increase Focus On AFOLs
The Nuremberg Toy Fair continues today and LEGO® Germany have issued an update concerning how well LEGO is doing over in Germany. LEGO sales in Germany soar a slight rise compared to the previous year and LEGO remains the market leader in the German toy market. But the biggest information to be taken from their press release, is the increased focus on the AFOL market. Every tenth Euro spent on LEGO is from sales to adults builders....
Universal Expand LEGO Partnership With Fast & Furious Set
Over in Germany various new LEGO® products are being detailed during a pre-Toy Fair press event. These include a number of LEGO Technic sets including one which will be based on the popular Fast & Furious franchise. In recent month the LEGO Group and Universal have started working increasingly closer together. This has included sets based on Jurassic World, Trolls and upcoming Minions films. Plus a possible partnership on future...
LEGO Technic Lamborghini Launching This Summer
Over in Germany, LEGO® are holding a pre-Toy Fair press event and although we aren’t there, LEGO UK have provided details of two new sets coming this Summer. Before I go on, it has been stated that no images will be allowed during the event, so none have been provided with these press releases nor will those at the Nuremberg Toy Fair be able to take photos. One of the announcements is a new addition to the Technic Supercars...
LEGO House Of DOTS Opens In London
LEGO® DOTS has been long rumoured and today this brand new theme was unexpectedly revealed in London. LEGO DOTS is a new art and crafts theme, inspired by the LEGO System. So it uses familiar LEGO pieces to create all-new wearable and home decor creations. The theme will not launch until March 2020, but budding LEGO artists can experience LEGO DOTS for the very first time at a special LEGO HOUSE OF DOTS installation in London’s...
LDC Birmingham Master Builder Inspires Creative Play
Tomorrow LEGOLAND™ Discovery Centre Birmingham celebrating National LEGO® Day. The attractions Master Model Builder, Michelle is the only female to hold the role in the UK. Michelle beat over 7,000 applicants to the job and now inspires young girls and boys to build beyond their imagination. Including a team of 20 specially selected kids between the ages of 5 and 12, who make up the Creative Crew. They will join Michelle at the...
LEGO Ideas Returns To Space With The ISS
Over the last 10 years LEGO® Ideas has given us an impressive array of sets based on original ideas from LEGO fans. But it seems space-related sets are particularly popular. The International Space Station project was one of four past projects, which initially achieved 10,000 votes but didn’t make it past the official review. However it got a second chance thanks to the LEGO Ideas 10th Anniversary fan vote. The ISS received over...
Introducing LEGO Ideas International Space Station
After getting a second chance with a special 10th anniversary fan vote, the International Space Station is the latest LEGO® Ideas to hit the shelves. The set is based on the habitable artificial satellite which has orbited Earth for over 20 years. This year marks the 20th anniversary since people and creatures from Earth have lived aboard the ISS. The set includes numerous details, which are found on the ISS, including adjustable...
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