LEGO Pauses Paid Social Media Advertising
The LEGO Group have released a short statement regarding paid advertising on social media platforms including Facebook. Many companies are stopping or pausing advertising on social media as a way to force these platforms to do more to stop the spread of misinformation and hateful interactions. This is the statement provided: We are committed to having a positive impact on children and the world they will inherit. That includes...
Explore The World With LEGO & National Geographic
In recent years the LEGO Group and National Geographic have worked closely to allow LEGO® fans to learn more about the natural world around them. This Summer that partnership has helped to inspire a number of new LEGO City and LEGO Friends sets, as well as providing help to funds to impact real-world conservation efforts. You may have noticed that a number of recently released LEGO City and Friends sets feature the Nat Geo logo, these...
New Flagship LEGO Store Open In Hangzhou China
A brand new flagship LEGO® store has opened today in Hangzhou, the capital city of Zhejiang Province in China. This is part of the on-going expansion of the LEGO Group’s presence in China, which includes opening numerous stores across the region. As will many flagship stores, the interior is heavily inspired by the local culture. So there are impressive big builds of local landmarks including a huge bridge and a Pagoda. This is...
Life-sized LEGO Technic Ducati Build For Real
To celebrate the newly released LEGO® Technic Ducati Panigale V4 R set, a 1:! recreation of the superbike has been created using Technic elements. LEGO Certified Professional Riccardo Zangelmi spent over 400 hours cladding a real Ducati Panigale with Technic pieces. What’s most impressive is that it was crafted by hand and without the use of digital software. It was also the first time Riccardo has worked with Technic elements...
LEGO House Duck First In A New Series Of Sets
Today LEGO® House in Billund, the new LEGO House Wooden Duck Limited Edition set has been officially revealed. The set is the first in a new series of Limited Edition sets, which will only be available in the LEGO House store. The Wooden Duck will be available from Monday when the LEGO House attraction reopens. The 621-piece set will cost 599 DKK and will not be available online, like other LEGO House sets were, due to COVID-19. The...
Disney Joins The Adult Focused LEGO Range
In recent months LEGO® has begun to use a new sleek packaging design for certain sets. These sets are being marketed to adult builders and now the world of Disney has joined line-up with the newly revealed LEGO Disney Mickey and Minnie Mouse Buildable Characters. This unique new set is aimed squarely at AFOLs and offers not only a wonderful display piece but also some new elements and a brand new colour. You can see more of this new...
Introducing The LEGO Disney Buildable Characters
After the unexpected tease late last week, today the LEGO Group and Disney fully unveil the Mickey Mouse & Minnie Mouse Buildable Characters. This iconic duo has graced cinema screens since the late 1920s after being created by Walt Disney and Ub Iwerks. Their connection to the Disney brand remains just as strong today. Making them the perfect pair to front the first adult-focused LEGO Disney set. Both Mickey and Minnie are...
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