LEGO Group Delivers Double-digit Growth In 1H 2020
The LEGO Group has today announced its financial results for the first of 2020 and it’s no surprise that revenue has grown. Despite COVID-19 impacting retail locations and production in some countries, people took to building LEGO® sets in vast number as they stayed at home. This has seen double-digit sales increases in all major regions. One of the most impressive facts is that traffic to LEGO.com doubled, with over 100 million...
LEGO Join Forces With Ellen MacArthur Foundation
Today, the LEGO Group has joined the Ellen MacArthur Foundation as part of its commitment to becoming a more circular business. The Ellen MacArthur Foundation is the global leader in circular economy while the LEGO® System in Play inspires endless play possibilities that supports the principles of circular design. The quality and durability of LEGO products mean they can be reused and passed down through generations, while remaining...
Go Through The Bricks & Bring Diagon Alley To Life
LEGO® fans can bring the new Harry Potter Diagon Alley set to life in a unique way thanks to the new Through the Bricks digital experience. Scanning a special QR portal takes you to a digital recreation of the Diagon Alley set. Here you can discover the incredible details built into the new set and see some of the various Minifigures visiting the various Diagon Alley shops. Of course, the best way to experience this magical new set is...
Introducing LEGO Harry Potter Diagon Alley
The brick-built Wizarding World of LEGO® Harry Potter is about to get a little bigger thanks to an all-new large-scale set based on Diagon Alley. This iconic location is home to a number of weird and wonderful shops, where budding wizards can shop all their magical needs. The set is over 5500 pieces and includes 14 Minifigures. These include new versions of much-loved characters and some appearing in LEGO from the very first time. The...
LEGO Education Introduces New SPIKE Prime Unit
LEGO® Education has today announced new ways to learn with various online resources and a new element of the SPIKE Prime set. The new unit called the LEGO SPIKE Prime Training Tracker expands the current set with additional interact opportunities. You can learn more about how LEGO Education is helping people to learn in new ways during these difficult times. LEGO® Education Announces Resources and Lesson Plans To Support Hands-on...
Introducing LEGO BYGGLEK From IKEA
Back in 2018, the LEGO Group and IKEA announced they were joining forces for a new product range. It was later revealed that the range would be known as BYGGLEK, now the results of this partnership have been officially revealed. BYGGLEK is a storage system inspired by the LEGO® System of Play. This includes various sized boxes, which are adorned by LEGO studs as well as an IKEA themed LEGO set. The storage boxes can not only store...
LEGO Group Appoints Fiona Dawson To Board Of Directors
The LEGO Group today announced the appointment of Fiona Dawson, the Global President of Mars Food, Multisales and Global Customers, to its Board of Directors with immediate effect. Fiona Dawson has worked for family-owned Mars, Incorporated for over thirty years. In her current role, she sits on the Mars, Incorporated Leadership team and is responsible for Mars Foods’ portfolio of household brands, the various Multi-Segment markets in...
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