The LEGO Group Unveils Flagship New York Store
As reported last year the LEGO® store in New York has moved to a new location and today the LEGO Group have shared a look inside their flagship New York store. This new 10,000 square-foot two-storey store is one of the largest LEGO stores in the world and offers a look into the future of LEGO retail which is being dubbed ‘retailainment’. The new 5th Avenue store is packed with new concepts and leans heavily into it’s...
Prototype LEGO Brick Made From Recycled Plastic
The LEGO Group has committed to finding a sustainable and safe material to be used to create future LEGO® elements. So far this has resulted in a small selection of plant elements being created from plant-based plastics. The next step in sustainability is a brand new prototype brick crated from recycled plastic bottles. A one-litre bottle can be transformed into raw material to create around ten 2×4 bricks. Although these brand...
LEGO Education Joins Forces With NASA
LEGO® Education is teaming up with NASA and the Artemis I team to bring students and teachers some spaced-based STEAM learning. Build to Launch will explore the technology, STEAM concepts and careers behind the Artemis I mission to the Moon. The LEGO Space Team and their Artemis I team counterparts will take budding space techs on a 10-week interactive digital learning adventure. Learn more about LEGO Education & NASA Build To...
Introducing The LEGO Adidas Originals Superstar Trainer
Back in September last year, the LEGO Group and adidas Originals launched a partnership which first resulted in the extremely limited edition LEGO® X adidas ZX trainers. Since then we’ve been treated to various clothing collections include those based on LEGO DOTS and LEGO Vidiyo. Today the two companies have revealed the next stage of this partnership with a buildable adidias Originals Superstar trainer and well as a...
Introducing The LEGO Ideas Typewriter
As teased the latest LEGO® Ideas is officially revealed today and it’s the wonderfully delightful Typewriter. The set is based on an original design by fan builder and LEGO MASTERS UK winner Steve Guinness. He was inspired by an old photograph of LEGO Group founder Ole Kirk Christiansen. In the background of the photo was a typewriter. To tie back to this current chairman of the LEGO Group, Thomas Kirk Kristiansen has provided a...
LEGO Technic Lamborghini Sián Built For Real
Back in 2018, the LEGO® Technic team did the impossible and created a life-sized replica of the Bugatti Chiron, built from Technic elements. Today, the LEGO Group has unveiled another life-sized supercar build inspired by the LEGO Technic Lamborghini Sián FKP 37 set. The latest ‘Build for Real’ build has been created from over 100,000 LEGO Technic elements which include working head and tail lights. In a first for a LEGO...
Skybound Set To Create LEGO Comic Books
The LEGO® Books stable of publishers grows a little larger today with the announcement that Skybound Entertainment has joined the fold. You would be forgiven for possibly not being overly familiar with Skybound, but I’m sure you are very aware of The Walking Dead. Before you start, no there will not be any walker-filled LEGO sets anything soon, instead, Skybound will be publishing comic book titles featuring various LEGO...
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