Head On A Magical Mystery Hunt With LEGO Harry Potter
This November, in celebration of the 20th anniversary of LEGO® Harry Potter, The LEGO Group is inviting families to join a UK-wide Magical Mystery Hunt for the brick-built LEGO Ford Anglia, which has mysteriously vanished somewhere in the UK. Families and Potter fans will need to solve clues to unlock three secret words and reveal the location of the LEGO Ford Anglia – whoever finds it first will win a magical bundle of LEGO...
LEGO Technic McLaren Racing Into Asphalt 9
After the LEGO® Speed Champions cars hit the roads of Forza Horizon 4, it’s now time for LEGO Technic to take to virtual track. The LEGO Technic McLaren Senna GTR has found its way into Asphalt 9: Legends from Gameloft. Starting today and running until October 30th, players will be able to take part in the LEGO Technic McLaren Grand Prix event. Asphalt 9 can be played for free on mobiles, Nintendo Switch and PC now. Start your...
LEGO Group Commits To Make Play More Inclusive
New research commissioned by the LEGO Group reveals that girls today feel increasingly confident to engage in all types of play and creative activities, but remain held back by society’s ingrained gender stereotypes as they grow older. The study was carried out by the Geena Davis Institute in recognition of the UN’s International Day of the Girl and to mark the launch of a new LEGO® campaign called Ready for Girls. The ‘Ready for...
Introducing The LEGO RMS Titanic
One of the most famous ships in the world is the RMS Titanic. Over 100 years ago, the vessel was the jewel in the British shipping company, White Star Line’s crown. But it’s famous for a very different reason as it sank in the North Atlantic on April 12th, 1912, after striking an iceberg. Despite this tragedy, the ship was one of the largest ever to hit the waves and an engineering marvel, which has inspired this...
LEGO Group Extends Digital Smarts Campaign
Back in February, the LEGO Group joined forces with DQ Institute to help highlight digital safety. Today, the Digital Citizenship programme has been extended to help families become digitally smart and safe. The focus of this new activity is Doom the Gloom, a mix of mini-games and interactive videos that provide kids with playful ways to explore and learn more about safety and wellbeing in the digital world. Learn more about the...
Brick-or-Treat Debuts at LEGOLAND New York
Spooky things are happening at LEGOLAND® New York, as the park celebrates their first-ever LEGO® Brick-or-Treat event. Starting this upcoming weekend and every weekend throughout October, guests to the park will be able to enjoy some monstrous mayhem. the family-friendly event will see spooky LEGO characters come to life and plenty of Halloween-themed builds dotted around the park. Learn more below. LEGOLAND® NEW YORK RESORT BRINGS...
The LEGO Group Has A Strong First Half Of 2021
The LEGO Group has delivered a strong performance across sales, investment and revenue in the first half of 2021. Despite continued COVID related restrictions and the easing of lockdown, sales have increased by 36%. Top-performing themes included LEGO® City, LEGO Star Wars, LEGO Harry Potter, LEGO for Adults (Creator Expert) and LEGO Technic. This year has also seen the rollout of a new in-store experience which will be introduced...
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