LEGO Group Launches Play Smart Initiative
As part of Safer Internet Day taking place today, The LEGO Group has launched new tools to help families be safer online. The new initiatives bring families a simple 4-step guide to help them Play Smart and improve children’s online well-being, along with a series of videos starring gaming influencer LoserFruit, offering children advice on everything from online bullying through to screen time management and online safety in the...
New LEGO Friends Celebrated With Global Events
Throughout February and March, LEGO® fans and families can discover the new LEGO Friends characters and sets, through a series of free events. The 2023 LEGO Friends Universe includes characters with a wider variety of skin tones, cultural backgrounds, disabilities, and neurodiversity, all with authentic personalities and relationships. To showcase the next generation of LEGO Friends, there will be a number of special events and...
Blocks Magazine Celebrates Its 100th Issue
The next issue of Blocks magazine is a very special issue, as it’s time to celebrate the 100th issue. In this celebratory issue, it times to take a look back at where it all started with the pilot issue and the 99 issues of the LEGO-focused magazine which followed it. You can find out what else is in issue 100 below. Blocks Magazine can be found in selected shops as well as via a subscription, delivered directly to your door or...
LEGO Friends The Next Chapter Airdate Details
Following on from the sneak peek recently released on YouTube, full details on when and where you’ll be able to watch the new LEGO Friends animated series have been revealed. LEGO Friends New Beginnings will begin this weekend with 44-minute launch special. New episodes will then be released in March, with the first season featuring 10 episodes along with a holiday special later in the year. All episodes of LEGO Friends New...
New LEGO Star Wars Helmets Revealed
Although the reveal has once again been ruined by images of the sets doing the rounds on social media, today the LEGO Group has officially announced two new additions to the LEGO® Star Wars range. From March 1st, you’ll be able to recreate the iconic helmets of fan-favourite clone troopers Captain Rex and Commander Cody. Both sets fall within the 18+ range, continuing the focus on display, rather than play. Check out images of the...
LEGO Group To Relocate Americas HQ
The LEGO Group has announced it will relocate its North American Head Office to Boston from its current location in Enfield, Connecticut by the end of 2026. The Enfield offices have been home to the LEGO Group’s Americas operations since the mid-1970s. The move to the new location will begin in 2025 with the move expected to be fully complete by 2026. All current staff members working from Enfiled will have the option to move to...
LEGO Group Continues To Drive Evolution Of Play
Today marks the start of both the Toy Fair season and the London Toy Fair. The LEGO Group are at the show and has shared a press release detailing a few details of the things to come in 2023. Before getting too excited, that doesn’t include any new product releases. Instead, it details the rebooted LEGO Friends Universe, along with one of the new Friends sets being named a 2023 Hero Toy winner. Learn more below. THE LEGO GROUP...
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