The LEGO Group Reveals New US HQ Location
Back in January, it was announced that the LEGO Group was set to leave the current Enfield Headquarters with a move to Boston. Today, it’s been revealed that the new LEGO Group Americas HQ will be located at 1001 Boylston Street, Boston, MA. Spread over five floors and more than 100,000 square feet, the new office will be ready for related staff by 2026. Learn more below. The LEGO Group announces location of new Americas office...
Search For Bricks In The LEGO Insiders Treasure Hunt
LEGO® VIP is no more as the LEGO Group launches a new membership program called LEGO Insiders. This new loyalty platform continues to focus on gaining points but they can now be earned in different ways. One such way is an AR Treasure Hunt. To celebrate the launch of LEGO Insiders, hunt for digital LEGO bricks for the chance to earn unique prizes and Insider points. LEGO fans in the regions listed below can take part in the search....
Introducing The LEGO Ideas Insect Collection
The LEGO Group has unveiled the latest addition to the LEGO® Ideas line-up with The Insect Collection. Originally created by Fan Designer José Maria aka hachiroku24, the set features buildable critters from the insect world. The final set tweaks the original design to include three highly detailed insects – a Blue Morpho Butterfly, the Hercules Beetle and the Chinese Mantis. They are the perfect companion for the Botanical...
Introducing The New Reward Program LEGO Insiders
The LEGO Group has today announced the replacement rewards program for LEGO® VIP called LEGO Insiders. It will offer many of the same benefits of the VIP Reward Program but with many more additions and improvements. You may remember last year, the LEGO Group ran a number of surveys suggesting a change was coming for LEGO VIP and LEGO Insiders is the result. Learn more about LEGO Insiders below. It will launch on August 21st and fully...
LEGO Discovery Center Opens In Washington D.C.
Merlin Entertainments has officially opened a new LEGO® Discovery Center attraction in Washington D.C. Announced back in 2022, LEGO Discovery Center Washington, D.C. is a next-generation LEGO Discovery Center, reimagined with a brand-new look and design, allowing more family learning through play activities. These include workshops, rides and plenty of opportunities to get creative through LEGO building. LEGO fans in North America can...
LEGO Play Unstoppable Workshops Announced
As part of the ongoing Play Unstoppable campaign, the LEGO Group has announced a series of interactive workshops. These will take place online, via the LEGO® Life app and in person. The workshops aim to get kids to unleash their creative imaginations and get creative with LEGO bricks. Learn more below. Creativity Without Boundaries – The LEGO Group Launches New, Interactive Workshops With International Creatives to Empower...
First Look At LEGOLAND Adventure Golf Courses
This October, the world’s first LEGO-themed indoor golf experience is opening at LEGOLAND Windsor Resort. LEGOLAND Adventure Golf will feature four, nine-hole golf courses, each featuring new LEGO® figures and builds. The new attraction sits outside the Resort so can be enjoyed in addition to the theme park. Check out the first look at the new attraction below. SWING INTO ACTION WITH THE WORLD’S FIRST LEGOLAND® ADVENTURE GOLF...
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