World’s Largest Certified LEGO Store Now Open
Over the weekend the world’s largest certified LEGO® Store opened its doors in the heart of Sydney. The store has been created by the LEGO Group in partnership with Alquemie Group but includes all the usual features you’d find in a LEGO store such as a Pick & Build Wall, Minifigure Factory and a number of large-scale LEGO big builds. The store is far bigger than the Leicester Square store, which is still technically...
London Takes On NYC In Global LEGO Snow Throw
As previously reported last week, during a special event at the Leicester Square LEGO® Store, the LEGO Group has launched a unique experience for visitors to the LEGO Store in London’s Leicester Square and on Fifth Avenue in New York. In each store, there’s a special window display which features a scoreboard, visitors can stand in front of the windows and throw virtual snowballs. So if you live near one of the stores...
LEGO Build To Give UK Tour Begins In London
Starting today, the LEGO Group have launched a UK-wide LEGO® #BuildToGive tour, giving folks the chance to build a LEGO heart and bring the joy of LEGO building to those who need it the most. With a little help from Katie Piper, the tour has kicked off on London’s Southbank. If you head along there today, you’ll be able to check out a brick-built LEGO heart and be able to build a heart of your own. Don’t forget to...
Christmas Is Coming To LEGOLAND Windsor
LEGOLAND® Windsor is once again being transformed into a winter wonderland before the resort reopens its doors for Christmas. Watch Santa parade through the park on his Sleigh, experience the Christmas tree that is completely made of LEGO® DUPLO bricks, and enjoy some of the park’s rides and attractions, some of which have been given a festive twist. The park reopens for Christmas on November 25th. Learn more below. FESTIVE FAMILY FUN...
Avengers Assemble In New LEGO Avengers Tower Set
It’s been 60 years since Earth’s Mightiest Heroes assembled for the first time and to mark the occasion they also appear in the largest LEGO® Marvel set yet. The Avengers Tower takes inspiration from the MCU and features a whopping 31 minifigures including new versions of iconic characters and even includes a special minifigure version of Marvel Studios’ president, Kevin Feige. The impressive new set will be...
LEGOLAND Shanghai Resort Previewed At CIIE
This week’s LEGO® news has been mostly brought to you by China, as Merlin Entertainments offers a preview of the latest LEGOLAND resort set to open in Shanghai. As well as featuring the usual mix of LEGO themes such as Friends, City and NINJAGO, LEGOLAND Shanghai will be the first park to include rides and experiences inspired by LEGO Monkie Kid. It will also feature a mini version of the Fengjing Water Town in the park’s...
New Festive LEGO Campaign Launched
The LEGO Group recently launched its latest global ad campaign dubbed Superpower of Play and the concept also forms the basis of the 2023 Christmas TV ad. As with previous TV ads, there are a few appearances from various LEGO® sets and characters from the world of Disney, with Frozen’s Olaf following in the footsteps of Baby Groot, Iron Man and a garrison of Stormtroopers. The advert has already started airing on TV or you can...
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