LEGO Star Wars May the 4th Plans Revealed
Today the LEGO Group and Lucasfilm revealed new sets and events planned for this year’s May the 4th celebrations. There will be a new UCS set in the TIE Interceptor, new BrickHeadz packs, a special book and several free gifts including the Droid Carrier. The new sets will launch on May 4th alongside other new LEGO Star Wars sets and unique promotional gifts. Learn more below and I’ll detail products when more images are...
LEGO Group Retains Most Reputable Company Title
The LEGO Group has retained its title as the world’s most reputable company for the second consecutive year. The company has hit the top spot on the Reputation Institute’s annual RepTrak®100 list. To determine the list, RepTrak surveyed more than 230,000 individuals in numerous countries. The ranking measures how people connect to a brand or company through their products or services. The LEGO Group is well known for its excellent...
It’s Almost Race Time For Minifigure Speedway
After a slight delay, the world’s first LEGO® duelling rollercoaster is set to open tomorrow. Minifigure Speedway pits two teams of minifigure characters against each other in a high-octane race to the finish line. The new £10 million coaster can reach speeds of 56km/h. Visitors to LEGOLAND Windsor Resort from tomorrow will be able to join Team Legends or Team Allstars and be among the first to experience the new LEGO Minifigure...
LEGO Group Joins Forces With Youth Sports Trust
Today, The LEGO Group announces a nationwide partnership with UK Charity Youth Sports Trust to empower girls through play and sport. The partnership is part of the LEGO Group’s commitment to breaking down societal stereotypes, and as part of this they have recruited the Team Unstoppable 2024 squad – Dina Asher-Smith, Lauren Hemp, Jamie Chadwick, Kadeena Cox and Anna Lapwood – bold and inspirational women who have overcome the pressure...
First LEGO Despicable Me 4 Sets Revealed
If you hadn’t clicked already, news of a Supersized LEGO® Minion was indeed an April Fool’s ruse. Although you won’t be able to add a giant brick-built Minion Tim to your collection, you will be able to build sets inspired by the fourth Despicable Me movie. The first sets inspired by Illumination’s latest animated adventure include Gru’s Family Mansion and Brick-built Gru with Dancing Minions. Exact...
LEGO Entities Drive To Support Sensory Inclusion
To mark the start of World Autism Acceptance Month, the LEGO Group has announced a range of long-term initiatives to support and celebrate neurodivergent children and adults. These will include KultureCity® Sensory Inclusive™ Certification of LEGO® Stores in North America, along with the LEGO House in Billund. Changes to the LEGO Life magazine. Along with the LEGO Foundation’s programme to support innovations that bring...
LEGO Sets Go BIG For New Supersized Collection
It’s a well-known fact that LEGO® sets have been getting increasingly bigger in scale. From commanding brick-built wall art to towering recreations of iconic landmarks, no new focus on adult fans has resulted in some huge builds. But they pale in comparison to this newly announced set. The LEGO Supersized Collection will offer the ultimate LEGO build experience and the first set in this new range will be inspired by the Minions....
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