LEGO Group Suppliers To Aim For Net-zero Targets
As the LEGO Group drives towards its goal of better sustainability practices, it’s now calling on suppliers to do the same. Some of the changes already made by the LEGO Group include smaller boxes for LEGO® sets and paper-based bags replacing plastic ones. Solar power installed on current and future manufacturing sites and investment to find a replacement material to create LEGO elements. Changes to partner products have already...
LEGO Group Appoints New Global Media Agency
In recent years, the LEGO Group’s global advertising strategy has seen campaigns such as ‘Rebuild the Build’ and ‘Play Unstoppable’ target the global LEGO fan base. Today, the LEGO Group has announced a new global media agency to further create engaging global advertising campaigns. Publicis One has been selected as the new global media agency. They will work will current agency Initiative over the next...
Blocks Magazine Issue 117 Preview
The latest edition of Blocks Magazine arrives in UK stores on July 4th and here’s what you can expect to discover in issue 117. The upcoming issue celebrates the arrival of sets inspired by the iconic animated Batman series and a behind-the-scenes look at the second season of LEGO DREAMZzz. Plus there are reviews of new LEGO sets, build instructions and more. The latest issue is arriving to subscribers over the next few days and if...
LEGO House Set For A Record-Breaking Summer
With restrictions eased and travel back to pre-COVID levels, LEGO® House is preparing for a record-breaking Summer. The Billund-based attraction has seen increased bookings from the UK, Germany and the Netherlands. If you haven’t experienced LEGO House, it’s celebration of all things related to the LEGO Group. Including a museum highlighting classic sets, wonderful displays and interactive attractions. Learn more below....
Meteorite Dust Used To Create Space ‘LEGO’ Bricks
You may have noticed that this year has been filled with LEGO® Space-related goodies. Now the celebration of LEGO Space has reached a whole new galaxy. The European Space Agency has been inspired by the humble LEGO brick to create materials which could be used to create structures on the Moon. The ESA has also crafted several LEGO Space Bricks, which contain the dust from a 4.5 billion-year-old meteorite! Those bricks will be on...
LEGO TRANSFORMERS Return With Bumblebee
Last year, the LEGO Group surprised everyone with a brick-built version of TRANSFORMERS’ Optimus Prime. Now the partnership with Hasbro continues with the addition of another Autobot. Next month Optimus Prime will be joined by B-127 aka Bumblebee. As one of the original G1 TRANSFORMERS, Bumblebee first appeared in the iconic animated series, where he could transform into a VW Beetle. The character would return for the live...
LEGO Icons Lamborghini Countach Revealed
The LEGO® Icons Vehicle Collection expands next month, with the newly revealed Lamborghini Countach 5000 Quattrovalvole. Although the iconic sports car was introduced in the 70’s, this particular model was introduced in the mid-80’s and appeared in a number of TV shows and films from that decade. As with previous LEGO Icons vehicles, the Lamborghini Countach captures the unique shape and details of the car including front...
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