The LEGO Group Delivers Double-digit Growth
Today, the LEGO Group released earnings for the first half of 2024. The company delivered double-digit growth and continues to outperform the rest of the toy industry. Top themes continue to be a mix of original creations and sets based on popular brands, with LEGO® Icons, LEGO City, LEGO Technic, LEGO Star Wars and LEGO Harry Potter topping the charts. Learn more below. The LEGO Group delivers double-digit top- and bottom-line growth...
Blocks Magazine Issue 119 Preview
The latest edition of Blocks Magazine arrives in UK stores on September 5th and here’s what you can expect to discover in issue 119. The upcoming issue focuses on the upcoming Disney+ LEGO Star Wars series, Rebuild the Galaxy and includes an interview with the cast. Plus there are reviews are the sets inspired by the animated series. The latest issue will be arriving with subscribers soon and you’ll be able to find issue 119 in...
The LEGO Group & NIKE Unite For New Partnership
Today, the LEGO Group and NIKE have announced a new partnership which will begin next year. Following a link-up with Adidas in 2020, the new partnership with NIKE will see both companies create “a series of co-branded products, content, and experiences that combine the imaginative power of LEGO® bricks with the “Just Do It” spirit of NIKE, Inc” Exactly what those products will be hasn’t been revealed but it could...
LEGO Mario Kart Sets Officially Revealed
The first big LEGO® news to come out of Gamescom is the official reveal of the LEGO Super Mario Kart sets. It was revealed during this year’s MAR10 Day events that the racing side of Mario’s world would be speeding onto shelves in early 2025. The range will be part of the LEGO Super Mario theme and feature several iconic Nintendo characters in brick-built form as well as offering the ability to use the three interactive...
The Burrow – Collectors’ Edition Officially Revealed
The latest large-scale LEGO® Harry Potter set has been officially revealed today. The Burrow is a uniquely shaped home to the Weasley family. The latest version of the house offers the most detailed yet and features 10 minifigures and plenty of details connected to its appearance in the films. The set will launch during the annual Back to Hogwarts event. There will be a trio of free items available once the set is released including...
New LEGO Hub To Open In Copenhagen
The LEGO Group is set to open a new hub in Copenhagen’s The Stamp. The building is currently being built and the new hub is due to open in 2027. It will join other hubs currently found in Boston/Enfield (USA), London, Singapore and Shanghai. This isn’t the only investment in Denmark, as the LEGO Campus continues to grow in Billund along with new production facilities currently being constructed. Learn more below. The LEGO...
The LEGO Group Launches Made To Play Campaign
Beyond their creative purposes, LEGO® elements are among the few products that have stood the test of time. A brick made over 60 years ago is still compatible with those made today. For many families, childhood LEGO sets are often passed down through generations but there of other ways to expand the use of LEGO bricks. As part of the new ‘Made to be Played’ campaign, the LEGO Group is highlighting initiatives to share the...
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