New App Brings LEGO Bricks To Life
Following on from our coverage yesterday, LEGO® has released official details of their new Augmented Reality app for iOS devices, LEGO AR-Studio. This new app bring LEGO bricks to life by placing digital recreations of LEGO sets anywhere you like thanks to AR technology. Learn more in the press release below. Augmented Reality App called LEGO AR-Studio™ released today Today, the LEGO Group is providing children across the world...
700,000 Brick Sleigh Arrives At LEGOLAND Windsor
It’s December 1st and the festive cheer is in full swing at LEGOLAND Windsor Resort as a giant LEGO® sleigh, complete with brick-built Father Christmas and his eight life-sized reindeer, has landed at the park today, marking the beginning of the Resort’s Christmas festivities. On display at The LEGOLAND Windsor Resort for the first ever time, this impressive LEGO Big Build measures 15m long contains over 700,000 LEGO bricks and...
Renault Sport Formula One Team & LEGO Join Forces
LEGO® seem to have a great relationship with a number of car manufacturers, many of which they have worked with not only on sets such as Speed Champions and Creator Expert, but also in creating campaigns around big builds such as the latest venture with the Renault Sport F1 team. To mark the 40th anniversary the LEGO Group and Renault have joined forces to celebrate this milestone. Visitors to the Renault museum, L’Atelier Renault in...
LEGO Launches Gift Bot To Ease Christmas Shopping
We covered this a few weeks ago, but here’s the press release detailing the new LEGO® Gift Bot, which can be found on Facebook Messanger. This chatting robot will help you to find the perfect LEGO gifts this Christmas and will even give you a code to get free delivery on any order. Follow the links below to get chatting to Ralph today and make someone’s Christmas the the perfect LEGO set. Meet Ralph, the LEGO® Gift Bot on...
Introducing The New LEGO Creator Modular – Downtown Diner
The next LEGO® Creator Expert Modular set has been announced and it is amazing, get ready to drive on down to the Downtown Diner. This amazing new set will be available from January 1st from LEGO Brand Stores and shop.LEGO.com. The three level set is packed with details including a 50’s style diner, boxing gym and recording studio. These can each be removed to reveal plenty of fun little features including boxing ring,...
BookTrust Teams Up With LEGO DUPLO
The LEGO Group have teamed up with the UK’s largest children’s reading charity BookTrust, to encourage the imagination and creativity of younger children. The partnership will see LEGO® provide BookTrust with 50,000 packs of DUPLO bricks, which will be given out alongside Bookstart Treasure packs. This book gifting programme is aimed at families with children aged between 3 and 4 years old. These packs are distributed to children...
LEGO Join UNICEF’s #KidsTakeOver Campaign
To mark World Children’s Day the LEGO Group along with the LEGO Foundation have let the kids take over for the day in support of UNICEF’s #KidsTakeOver campaign. They may be small but Storm, Henry, Kamilla and Ridhima have been spending today at the helm of LEGO HQ in Billund as LEGO Group and LEGO Foundation executives to celebrate World Children’s Day and to highlight that every child in the world has a right to...
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