LEGO Video Zone Goes Live On Tencent Video
Back in January, the LEGO Group announced a partnership with China Media group Tencent, to increase awareness of the LEGO® brand in Chinese markets. This week the LEGO Video Zone has launched on Tencent Video to provide Chinese children with a fun and safe way to interact with LEGO content. This partnership will introduce official LEGO content including cartoons, mini-movies and build ideas tailored towards the Asian market. This...
LEGO Creates A Life-sized LEGO Danica Patrick
LEGO Systems Inc have unveiled a brick-built recreation of famed sports icon Danica Patrick. The LEGO® life-size model, built by a team of nine designers and Master Builders, took over nearly 200 hours to create and features 14,819 LEGO bricks. The big build was revealed to Danica in New York Time Square. Danica has become a role model for kids, inspiring them to follow their dreams and enjoy their pastimes. Something which the LEGO...
LEGO Batman App-controlled Batmobile Full Details
Yesterday we shared the news of the brand new app-controlled Batmobile, coming to the LEGO® Batman theme later this year. The initial information suggested it would cost $159.99, which did seem a little steep, considering the sets size. However we’ve now been told it will actually cost $99.99 and we’ve been sent the press release, which has a little more detail about the set and it’s connected abilities. Plus...
The LEGO Group Unveils Over 100 New Building Sets
As you’ll have already seen from a few off of posts over the last couple of days, a fair few new LEGO sets have been revealed. With The LEGO Group unveiling over 100 new building sets po for the 2018 holiday season, including details on new connected toys added to the LEGO portfolio that merge digital and physical play. A few highlights include: An addition to the LEGO Connected Play experience with the launch of the LEGO Batman...
Closer Look At New LEGO NINJAGO Sets
The August the dragons return to the land of NINJAGO, with a collection of new sets and spinners. The Dragon Riders bring an array of great sets and minifigures. In fact this new range offers some of the best LEGO NINJAGO sets to date. The Dragon Pit and Dieselnaut sets look amazing. And to think the LEGO NINJAGO theme was almost retired a few years ago. As these new sets prove, the LEGO NINJAGO Design Team continue to bring us, even...
Royal Wedding Arrives At LEGOLAND Windsor
It’s not just Windsor Castle that will be playing host to a Royal Wedding this month. A smaller coupling is taking place at LEGOLAND Windsor Resort as well. With a mini LEGO® replica of the famous castle now included in the parks Miniland area. The brick built castle contains almost 40,000 bricks and comes complete with miniature versions of Harry, Megan and the othe members of the Royal Family, as well as the Spice Girls. Check...
LEGO Partners With Amazon For Alexa Interactive Experience
The LEGO Group have joined forces with Amazon to create an interactive LEGO® DUPLO® experience for the Amazon Alexa devices. Using the popular smart speaker, once the LEGO DUPLO Stories skill has been downloaded, simply asking Alexa to “open DUPLO stories” will trigger it to recount fun stories which can be integrated with numerous LEGO DUPLO sets to encourage younger builders to learn through play. LEGO DUPLO Stories is...
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