LEGO Group Launches Global Holiday Campaign
Cataclaws is coming to town as the LEGO Group launches this year’s festive ad campaign. The latest campaign continues with the Superhero of Play motto but features a festive feline called Cataclaws. As with previous Christmas adverts, multiple LEGO® sets are featured. These include several Disney-branded sets such as Star Wars, Frozen and the Lion King. The campaign will see several events taking place at various LEGO stores...
Work Begins To Build LEGO Innovation Campus
Today, the LEGO Group broke ground on its Innovation Campus, which will expand its global headquarters in Billund, Denmark. The Innovation Campus will cover 4 hectares, which is about 8 football pitches. Once built, it will house product marketing and development, gaming, product and quality teams, plus members of the LEGO Design Team. The building will also be home to the world’s largest library of LEGO elements covering a collection...
LEGO Replay Celebrates 5th Anniversary
It’s been 5 years since the LEGO Group introduced the LEGO® Replay program. LEGO Replay is a way for people to donate their used LEGO bricks, these are then cleaned and distributed to charitable programs. LEGO Replay helps to extend the already impressive lifespan of a LEGO element. Since launching in the US in 2019, the program has extended to other countries. To mark the 5th anniversary of LEGO Replay, the LEGO Group held a...
Build The Change With YELLOW & The LEGO Group
Pop superstar, Pharrell Williams, and the LEGO Group have announced their brand-new partnership to leverage the ultimate power of learning through play, known as The LEGO® Build The Change Playful Schools Challenge. This epic initiative encourages kids across the world to celebrate their different learning styles, as the LEGO Group and Pharrel announce the release of the upcoming PIECE by PIECE biopic. Learn more below. The LEGO Group...
More Gaming-related LEGO Sets Coming Next Year
For many years the LEGO Group has battled with the rise of digital content and how it takes kids away from playing with physical toys. In recent years there have been attempts to blend both worlds with themes such as Ultra Agents, VIDIYO and Hidden Side. It’s safe to say these haven’t been too successful, but the LEGO Group has also expanded its product range to include sets inspired by gaming and these are providing a...
Blocks Launches Issue 120 & Celebrates 10 Years
The latest edition of Blocks Magazine arrives in UK stores on October 3rd and here’s what you can expect to discover in issue 120. This month Blocks celebrates 10 years of the magazine. Inside there’s a gaming theme with reviews of The Legend of Zelda set, plus a look at how Epic and the LEGO Group are working together to create content for LEGO Fortnite. Plus there are instructions to create some unique LEGO builds, including a...
LEGO House Celebrates LEGO Fans Creativity
It’s the time of year when the LEGO® House in Billund refreshes the displays in the Masterpiece Gallery and welcomes new LEGO creations from fans around the world. The Masterpiece Gallery has been used to showcase the talents of fan builders since 2017 and now the creations of 15 builders have been installed for visitors to the Billund-based attraction to enjoy. Learn more below. A dream come true for 15 Adult LEGO fans:...
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