Leicester Square Store Kicks Off Festive Season
Last night ‘celebs’ and a small handful of LEGO® fans descended upon the Leicester Square store to kick off Christmas. The event also helped launch a completion to win a private party at the Leicester Square store. During the launch event, some of those in attendance were gifted LEGO goodies. There was also the opportunity to build a mini Cataclaws and create a minifigure. You can learn how to enter the completion here....
Leicester Square Welcomes LEGO Storytelling Zone
The everchanging space upstairs in Leicester Square LEGO Store has been given a festive makeover. LEGO Santa has set up his Post Office in the area and visitors can enjoy a festive story in the Storytelling Zone. The new space will also offer a unique LEGO Passport stamp, a Build To Give area and the chance to take a snap with LEGO Santa. Learn more below. READY TO HAVE A BRICK-TASTIC CHRISTMAS? – THE LEGO GROUP WELCOMES YOU TO...
LEGO Group Leads The Toy Of The Year Nominations
The Toy Association has revealed the toys nominated for their Toy of the Year Awards 2025. The LEGO Group has been nominated across several different categories. In total 10 LEGO® products are up for awards, with LEGO Ideas leading the charge with three sets nominated. You can see which categories LEGO has been nominated for below. Anyone can vote in the TOTY Awards, so feel free to give your favourite LEGO sets some love. See the...
LEGO Store Bristol Cribbs Now Open
The LEGO Group has opened its 20th UK store and second in Bristol. The Bristol Cribbs store opens its doors to the public today, and there are various opening offers, including free sets, tote bags, and more. The new store also offers a Pick-A-Brick wall, Build-A-Minifigure Station, and build zones, plus access to new and exclusive LEGO sets. Learn more below. BUILDING TO LAUNCH! The LEGO Group has officially opened its 20th LEGO...
LEGO Group Launches Global Holiday Campaign
Cataclaws is coming to town as the LEGO Group launches this year’s festive ad campaign. The latest campaign continues with the Superhero of Play motto but features a festive feline called Cataclaws. As with previous Christmas adverts, multiple LEGO® sets are featured. These include several Disney-branded sets such as Star Wars, Frozen and the Lion King. The campaign will see several events taking place at various LEGO stores...
Work Begins To Build LEGO Innovation Campus
Today, the LEGO Group broke ground on its Innovation Campus, which will expand its global headquarters in Billund, Denmark. The Innovation Campus will cover 4 hectares, which is about 8 football pitches. Once built, it will house product marketing and development, gaming, product and quality teams, plus members of the LEGO Design Team. The building will also be home to the world’s largest library of LEGO elements covering a collection...
LEGO Replay Celebrates 5th Anniversary
It’s been 5 years since the LEGO Group introduced the LEGO® Replay program. LEGO Replay is a way for people to donate their used LEGO bricks, these are then cleaned and distributed to charitable programs. LEGO Replay helps to extend the already impressive lifespan of a LEGO element. Since launching in the US in 2019, the program has extended to other countries. To mark the 5th anniversary of LEGO Replay, the LEGO Group held a...
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