The LEGO Group Launches Play Her Way
The LEGO Group have launched a new campaign which celebrates a new generation of girls playing by their own rules. Dubbed Play Her Way, LEGO® along with Great Big Story have created a series of videos which highlight four woman who do things by their own rules. What’s interesting is that the initiative is aimed at the Asian market, where the LEGO Group are focusing great efforts to expand the brand in recent years. You can learn...
Audio & Braille LEGO Instructions Set To Be Piloted
As builders of LEGO® we take our sight for grated, our pastime is a largely visual medium. From reading the instructions, finding the right elements and putting them together. Sight plays a key role in building LEGO sets, but lack of sight doesn’t mean budding builders should miss out. Which is why the LEGO Group is set to pilot the use of audio and Braille building instructions. The scheme has been inspired by two friends....
LEGO Group Announces The Arrival Of The Iconic Disney Train & Station
After the success of the LEGO® Disney Castle and two series of LEGO Disney Minifigures, the LEGO Group and Disney have once again joined forces to bring another iconic Disney landmark to life with LEGO bricks. The Disney Railroad has been a part of Disneyland Park in Anaheim since it opened. The classic style US railroad locomotive and it station have both been transformed into a great new LEGO set. Just like the real life train...
All Aboard The LEGO Disney Train
It’s been rumoured for a while, but the LEGO® Train and Station is very much real. This is the second large-scale construction set based on an area of a Disney theme park. The 2,900 piece set features a motorised train along with three carriages, one of which houses the new Powered-Up Hub. This can be connected to the Powered-Up app to add movement and sounds to the set. The set also includes five exclusive LEGO Minifigures...
LEGO & Warner Bros Celebrate F·R·I·E·N·D·S 25th Anniversary
LEGO® Ideas has been a great way for LEGO fans to visualise their interests with LEGO bricks. Over the past 10 years the platform has given LEGO fans numerous sets, some of which have been based on popular TV shows. A trend which continues with the latest LEGO Ideas set. As Friends marks 25 years since it first hit TV screens, it has now inspired an all-new LEGO set. This features the Central Perk coffee shop, along with seven...
Introducing LEGO Ideas F·R·I·E·N·D·S CENTRAL PERK
It’s a 90s cultural phenomenon, which still draws TV audiences today, and this year marks the 25th Anniversary of Friends. Now those six New Yorkers have been immortalised in LEGO® bricks, thanks to the latest LEGO Ideas set. 21319: Central Perk was originally submitted to LEGO Ideas has by fan designer, Aymeric Fievet. Their original build has been refined by the LEGO Design Team to recreate one of the shows famous sets....
LEGO Hidden Side All You Need To Know
LEGO® Hidden Side™ is an augmented reality-enhanced LEGO play theme where kids must turn a haunted world back to normal – one ghost at a time. It is the only play experience available today that fully and seamlessly integrates augmented reality (AR) with physical construction to reveal a hidden world of interactive play. Activating the bespoke AR app brings LEGO models to life, revealing a hidden world of interactive mysteries...
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