LEGO Partner With Justice To Expand Creative Play
The LEGO Group has expanded their partnership with US teen retailer Justice. The American retailer will begin stocking LEGO® Friends and Disney in their stores nationwide and there in-store build events taking place in various stores across the US and Canada. This new partnership is aimed at getting more girls into building as well as getting LEGO products into more retailers. The loss of Toys R Us is seeing LEGO products arriving in...
Inside The New LEGO Southampton Store
The latest UK LEGO® store has opened its doors inside Westquay Southampton. The new store is one of two new locations for UK LEGO fans to get their bricks fix. The store will be getting its official grand opening on October 26th, but you don’t need to wait until then to check it out. The store is open Monday – Friday 9am to 8pm. To learn more about the store and some of the offers and promotions available at the store...
Cultural Creatives Help Rebuild The World
Following on from the videos I highlighted last week, the LEGO® Rebuild the World campaign will be releasing a series of videos highlighting three cultural creators and how LEGO play shapes their creative process. Mark Ronson, Simone Biles and Tomo Koizumi will each talk about how LEGO inspires them in their fields. From early play memories, planning routines and testing patterns, it’s amazing how LEGO is used beyond just...
Unearth The Secrets Of The Latest LEGO Ideas Set
The recently revealed LEGO® Ideas Dinosaur Fossils set is based on an original fan design submitted to the LEGO Ideas platform. Budding LEGO fan designers can unleash their creations in the hope of gaining 10,000 supporters. The Dinosaur Fossils project was submitted to LEGO Ideas by Jonathan Brunn and after hitting 10K, the LEGO Ideas Review Team decided it would become the 28th LEGO Ideas set. It features three detailed dinosaur...
Introducing The LEGO Ideas Dinosaur Fossils Set
LEGO® Ideas has been the source of some interesting sets over the years. In the last two years alone we’ve had the amazing Treehouse, Ship in a Bottle and the Pop-up Book. That run of uniquely different builds is at to continue with the latest LEGO Ideas set being revealed today. The LEGO Ideas Dinosaur Fossils set recreates three iconic prehistoric creations as brick-built skeletons. The 910 piece set lets you build a...
Dazzling LEGO Fireworks Coming To LEGOLAND Windsor
This Halloween LEGOLAND® Windsor Resort is once again bursting to life with its famous LEGO® Fireworks Spectacular. starting this weekend, you’ll be able to visit the park and partake in Lord Vampyres spooky celebrations. Venture across the park and hunt down ghosts or trackdown the better than ever Brick or Treat trail, get ready to boogie in the Monster Rocker’s Dance Party. Then when darkness falls across the park, get...
The LEGO Group & AMEET To Launch New LEGO Books Imprint
It has been announced that the LEGO Group and long term publishing partner AMEET are joining forces to form a new LEGO® Books publishing imprint. The new publishing label with encompass print, digital and audio books. It will also run alongside the offerings from other publishers such as DK Books, Egmont and Chronicle. The new partnership will further enhance LEGO play by bringing characters and themes to life through new stories and...
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