Teasing For New LEGOLAND World Continues
The teasing for the new world coming to LEGOLAND® Windsor Resort in 2021 continues. This mysterious new world will be a parallel world to our own but filled with the magic of creativity and mythical LEGO® creatures. This new world is currently taking shape in the area currently home to Adventure Land and the old S.Q.U.I.D. Surfer ride. This is currently being rebranded to be incorporated into the new world. It’s believed the...
LEGO Santa Picks The Covent Garden Christmas Tree
The Covent Garden Christmas tree was chosen today with help from a LEGO® Santa ahead of the Christmas light switch on the 10th November. Covent Garden invited LEGO Santa to join them to help choose their Christmas tree at Woods Farm in Solihull this year. The 60ft tree was chosen by LEGO Santa and will be transported down to Covent Garden where the lights will be switched on on 10th November, starting a series of magical Christmas...
Interactive LEGO Billboard Launched In London
Earlier this morning a huge interactive LEGO® billboard arrived at Westfield Stratford. Using the latest advancements in haptic technology, this unique digital play experience allows shoppers to move, rotate and ‘build’ virtual LEGO bricks on the ground with their creations showcased on the big digital screen for all to see. It’s the first time this technology has been used in the UK in this sort of environment. The LEGO digital...
Interactive LEGO Billboard Being Unveiled Tomorrow
Tomorrow The LEGO Group will be unveiling their state of the art billboard to the public at Westfield Stratford. The billboard will allow the public to build their own LEGO® brick creations on the huge digital billboard at Westfield. The billboard uses haptic technology to allow the public to move and manipulate LEGO bricks to build their own dream designs on the big screen. This is the first time that this technology has been used in...
London 2021 Toy Fair Cancelled
The 2021 London Toy Fair has officially be canned and furthermore, it will not be replaced with a digital alternative or an event later on in the year. Due to COVID-19 restrictions, the organisers of the event has chosen to completely cancel the event. It’s the first time the event will not be held in 66 years, but it will hopefully return in 2022. The LEGO Group has attended the event most years and although they are extremely...
New York Toy Fair Moves To May 2021
After the organisers of the Nuremberg Toy Fair announced it was delaying the popular trade event until Summer 2021, the New York Toy Fair has followed suit. Toy Fair season is an important time for LEGO® fans, as the three main events in London, Nuremberg and New York often give us the first details, descriptions and images of the latest LEGO releases. As it currently stands the London event is still planned to take place towards the...
Lockdown LEGO Creations Added To Epic LEGO Globe
The LEGO® House is now home to a massive LEGO globe, which is has been decorated with builds from children across the world. As many have spent time in lockdown, play has become an incredibly important part of daily life. This 13ft LEGO Globe showcases the creativity of play. The Globe took around 2,700 hours to build and uses over 350,000 LEGO bricks and elements. The LEGO Globe can be found inside the LEGO House in Billund, and...
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