LEGO Float Back For Macy’s Thanksgiving Parade
The annual Macy’s Thanksgiving Parade takes place today and the LEGO Group is once again taking part with its own float. The Brick-Changer is back for another year. This part turkey, part dragon creation is inspired by the Rebuild the World campaign and has appeared in previous Macy’s Parades. The Brick-Changer float will also carry a special guest performer, this year it’s Fitz and the Tantrums. The parade will take...
Festive Fun Inside To World’s Largest LEGO Store
Last night inside the world’s largest LEGO® Store, it was beginning to look a lot like Christmas. To celebrate the festive season the Leicester Square store LEGO fans and various ‘famous’ folk descended on the store to check out some of the latest LEGO sets including the newly revealed Eiffel Tower. Visitors could also build a mini present for this year’s #BuildToGive campaign. Most exciting was Katy...
Free LEGO Event Is Back At The Entertainer
The Entertainer toy store will once again be giving away free LEGO® sets in all of their stores this week. The Entertainer stores are set to host another LEGO Make & Take event this time in support of LEGO Build To Give. Head to your local store this Wednesday between 4 pm – 5 pm, you’ll be able to build a LEGO creation and take it home for free, but you’ll also need to share your creation on social media using the...
John Lewis Partners With LEGO For Santa Visits
UK retailer John Lewis has partnered with the LEGO Group to bring a little brick magic to Christmas. Santa and his elves will be visiting selected John Lewis stores in the lead-up to Christmas and if you visit him you’ll be treated to a LEGO® or DUPLO gift. There are two Santa’s Grotto experiences – The Magic Tree and Meet Santa. At the Magic Tree events, you’ll plant a magic bean and decorate the resulting...
LEGO Stores To Host Build To Give Events
This month selected UK and European LEGO® Stores will be running Build To Give event. You’ll be able to collect a free buildable LEGO gift from selected stores in November. Make sure you share your creation online using the #BuildToGive hashtag. The Build To Give event will be available in stores on November 12th, 13th, 19th and 20th only (times may vary). A limited quantity will be available each day and will be distributed on a...
LEGO Build To Give Is Back For 2022
It’s the time of the year for the annual LEGO® Build To Give campaign to begin. Since 2017, Build To Give has increased in scope and helped to give LEGO sets to those who need them most. With the help of LEGO fans all over the world, it’s helped to bring the joy of LEGO sets to kids in hospitals, children’s homes and vulnerable communities. The theme of Build To Give 2022 is Gifts. For each LEGO present built, the LEGO...
LEGO Big Builds Feature at Black Panther Premiere
A series of LEGO® big build models took part in the recent movie premiere for Marvel Studios’ Black Panther Wakanda Forever. As the cast walked the purple carpet, it was adorned by props and costumes from the film along with brick-built builds of the minifigure characters from the Wakanda Forever playsets. They included Black Panther, M’Baku, Okoye and Ironheart MK2. Black Panther Wakanda Forever opens in cinemas on...
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