New LEGO Friends Celebrated With Global Events
Feb01

New LEGO Friends Celebrated With Global Events

Throughout February and March, LEGO® fans and families can discover the new LEGO Friends characters and sets, through a series of free events. The 2023 LEGO Friends Universe includes characters with a wider variety of skin tones, cultural backgrounds, disabilities, and neurodiversity, all with authentic personalities and relationships. To showcase the next generation of LEGO Friends, there will be a number of special events and...

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LEGO Stores Free Valentine’s Make & Take Events
Jan31

LEGO Stores Free Valentine’s Make & Take Events

Love is in the air and next month selected UK & European LEGO® Stores will be running a Valentine’s Make & Take event. You’ll be able to collect a free buildable LEGO Rose and Valentine’s Day cards from selected stores in February. The Make & Take event will be available in stores on February 11th between 10:00 – 12:00 and on February 12th between 12:00 – 14:00 (times may vary). A limited quantity will be...

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LEGO Friends Make & Take Coming To Smyths
Jan28

LEGO Friends Make & Take Coming To Smyths

To celebrate the new generation of LEGO® Friends, Smyths Toys Superstores across the UK will be hosting a Friends-themed in-store Make & Take event. These in-store events will be showcasing some of the new LEGO Friends sets and will also allow shoppers to build a LEGO Friends minibuild and take it home with them. It’s not clear if the free LEGO item will be a polybag or a build created from elements set up in-store. The LEGO...

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LEGO House Showcases Brick Photography
Jan28

LEGO House Showcases Brick Photography

Today makes the beginning of the 2023 season for LEGO® House in Billund. A new season of brick-based fun also means a brand-new exhibition. Starting today and running through until March, LEGO House will be showcasing the excellent work of fan photographers who use LEGO bricks and minifigure as their medium of expression. This celebration of brick photography is inspired by the LEGO In Focus book from Chronicle Books. This features...

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Toy Fair Season Is Back
Jan23

Toy Fair Season Is Back

After a couple of years of cancelled events and virtual alternatives, Toy Fairs are mostly back to normal and the first event of the season begins this week. The London Toy Fair kicks off tomorrow at Olympia London. LEGO Group will have a space there. They will once again be taking over the Olympia Room, although their presence there isn’t known for offering too many details about upcoming LEGO® products. But things have changed...

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Bricktastic Is Back Get Your Tickets Now
Jan11

Bricktastic Is Back Get Your Tickets Now

Bricktastic is back and the UK’s largest LEGO® show is taking place next month in Manchester. The event is presented by the excellent LEGO-focused charity Fairy Bricks, which provides the enjoyment of LEGO play to families across the world who have children staying in hospitals and hospices. Bricktastic is a fun-filled LEGO event with a focus on letting builders share their amazing LEGO creations. If you’re feeling...

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LEGO Masters UK Store Events This Weekend
Jan06

LEGO Masters UK Store Events This Weekend

For those in the UK, LEGO® stores across the country are holding LEGO Masters Build Events this weekend. On both Saturday and Sunday, you’ll be able to visit your local store and build like a master. The Leicester Square is also playing host to the LEGO Masters judges, Amy and Matthew. They will be at the store tomorrow between 2pm and 4pm. Share your builds and pictures from the day using the #BuildLikeAMaster tag on social...

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