LEGO Build To Give UK Tour Begins In London
Starting today, the LEGO Group have launched a UK-wide LEGO® #BuildToGive tour, giving folks the chance to build a LEGO heart and bring the joy of LEGO building to those who need it the most. With a little help from Katie Piper, the tour has kicked off on London’s Southbank. If you head along there today, you’ll be able to check out a brick-built LEGO heart and be able to build a heart of your own. Don’t forget to...
LEGO Snow Throw Takes Flight From LSQ Store
Last night a select few were invited to the Leicester Square LEGO® store for a festive event. Various celebs such as little Alex Horne and Joe Swash plus a small number of LEGO fans were welcomed to the flagship store to help launch the LEGO Group’s Christmas campaign. As well as being able to enjoy the new in-store Christmas display zone, the LEGO Snow Throw was also unveiled. Visitors to the London store can face off against...
Free LEGO Event At The Entertainer This Weekend
Visit your local The Entertainer toy store this weekend for a free LEGO® Christmas Decoration build event. Following a similar event at Smyths Toys, The Entertainer stores are hosting a festive LEGO Make & Take event on Saturday, November 11th between 9am and 11am, you’ll be able to build a LEGO miniset and take it home for free. Free LEGO builds include a Snowman or Santa and will be available while stocks last. Only one build...
Get Ready To #BuildToGive In LEGO Stores
Throughout November you’ll be able to visit your local LEGO® store to build a LEGO heart for this year’s #BuildToGive campaign. For every LEGO heart built and shared online using the #BuildToGive tag, the LEGO Group will donate a LEGO set for a child in need of play this Christmas. This isn’t the usual Make & Take event, it’s an opportunity to get creative and help share the joy of LEGO building this...
LEGO Black Friday 2023 Preview Livestream
It’s been announced that this year LEGO® Black Friday offers and GWP items will be revealed during a livestream preview event on November 8th. The preview event will be broadcast live from the LEGO House in Billund. During the preview we’ll get details of the promotional items and other offers due to take place over the LEGO Black Friday event, along with exclusive instruction and a Q&A will LEGO Designers. Plus a...
New Manchester LEGO Store Gets Opening Date
Despite already having a LEGO® store and a LEGO store within the local LEGO Discovery Center, Manchester is set to get another new LEGO store later this month. The latest UK LEGO store will open its doors on November 16th at 10am. To mark the opening, there are a few promotional activities taking place including a mini Manchester Worker Bee make-and-take set, a LEGO tote bag and a LEGO Brand Store set. Details of the promotions can be...
LEGO #BuildToGive Is Back To Spread LEGO Joy
The LEGO Group has launched its annual #BuildToGive initiative. For the seventh year #BuildToGive will encourage children and families globally to build a LEGO heart in order to give a LEGO set to a child in need. Once built, share on social media or LEGO Life using the hashtag #BuildToGive before the end of December. The initiative will give 1.5 million children worldwide in hospitals, children’s homes or vulnerable communities the...
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