The LEGO Group has retained its title as the world’s most reputable company for the fourth consecutive year. The company has hit the top spot on the RepTrak Company’s annual RepTrak®100 list. To determine the list, RepTrak surveyed more than 230,000 individuals in numerous countries. The ranking measures how people connect to a brand or company through their products or services. The LEGO Group excels at offering excellent customer service and has a wide-spanning fan base.
The LEGO Group ranked most reputable company in the world for the fourth year running
BILLUND, DENMARK, 8 APRIL 2025: The LEGO Group has been recognised as number one in the 2026 Global RepTrak® 100, the annual ranking of the top 100 most reputable companies.
According to RepTrak, the achievement reflects strong performance across all seven drivers of reputation, including product and services, innovation, workplace, conduct, citizenship, leadership and performance.
Chief Executive Officer at the LEGO Group, Niels B. Christiansen, said:
“This recognition goes out to our 34,000 colleagues around the world and makes me incredibly proud. It’s a true result of everyone working as One LEGO® Team, pulling in the same direction every single day.
The dedication, creativity and care of every one of our colleagues continue to build trust in the LEGO brand, delighting tens of millions of fans with fantastic LEGO play experiences – and helping us inspire and develop the builders of tomorrow.”
This is the fourth consecutive year that the LEGO Group has been ranked number one, and the tenth consecutive year the LEGO Group has been ranked in the top three.
About the report
The Global RepTrak® 100 is based on more than 230,000 individual ratings and is widely considered the leading benchmark of corporate reputation globally.
