As the 2025 F1 season comes to a close in Abu Dhabi, it’s the perfect time to take a look back at the first year of the partnership between the LEGO Group and Formula 1. The journey began back in September 2024, when the partnership was first announced. The first sets were then unveiled at the Las Vegas Grand Prix in November 2024. Here, the partnership was officially announced with a LEGO takeover of the Vegas Dome. As part of the announcement, several LEGO products were also revealed with the F1 license being used across several LEGO themes, including Speed Champions, LEGO City and DUPLO.
For the first race of the 2025 season, fans could visit the LEGO F1 Fan Zone at the Melbourne GP. Similar Fan Zones features at many of the 2025 race meets. The LEGO Fan Zones feature various activities such as F1 Make & Take builds, model displays and a chance to purchase various LEGO products.
For the Chinese GP in March, designers created LEGO decorated items inspired by Formula 1 accessories. These unique pieces included a steering console phone case, a cap, glasses and a race headset.
March also saw the release of the first LEGO F1 Collection sets. These included 10 Speed Champions sets based on each of the 2025 F1 Teams. Several LEGO City playsets and larger, more detailed takes on F1 Race Cars with a trio of Technic sets.
In May, the Technic, City and Speed Champions sets were joined by a special series of LEGO F1 Collectables. Similar to LEGO Minifigures, the collection featured 12 different micro cars inspired by the F1 Race Teams, plus the Academy Car and F1-branded car.
The Miami Grand Prix saw the drivers take to the track in life-sized, drivable F1 race cars during the Driver Parade. The 10 vehicles were designed and engineered by a skilled team of 26 designers, engineers and LEGO builders. Taking over 22,000 hours, in the LEGO Group’s Kladno factory, located in the Czech Republic. At a near 1:1 in scale with Formula 1 cars, each big build comprised of nearly 400,000 LEGO bricks, weighing 1000kg and capable of reaching speeds of 20 km/h.
Fans at the Austrian GP were treated to the addition of oversized ‘LEGO Bricks’ trackside. The track’s Turn 9 brake marker boards were given a LEGO® brick makeover and resembled giant LEGO bricks.
At the British Grand Prix in July, podium finishers, along with the winning constructor, each received a very special LEGO trophy. These were presented in place of the usual trophies and were inspired by the current RAC trophies’ design. Race winner, Lando Norris, received a gold-adorned LEGO Trophy, comprised of over 2,717 LEGO elements, weighing over 2kg.
In October, a special documentary focused on the LEGO F1 Driver Parade in Miami was announced. LEGO Bricks on Track: Building the LEGO F1 Driver’s Parade. This will show how the ideas came to be and how each of the life-sized, drivable F1 Race Cars was created for the event.
Back in Las Vegas, the LEGO Group once again used the event to showcase the ongoing partnership with F1 and announced new products, plus an expansion of the partnership. Terry Crews drove the race winners (at the time) to the podium in a life-sized LEGO Pink Cadillac. The LEGO Pink Cadillac was built from 418,556 LEGO elements, including a record 123,426 pink bricks, and is created at a 28:1 scale. It took the Master Builders at the Kladno Factory 2,000 hours to design and 2,000 hours to build.
Two new LEGO F1 Speed Champions sets were also revealed. One is the fictional F1 Team, APXGP, which featured on F1 The Movie, and the second is a replica of the new LEGO Group-sponsored F1 ACADEMY car. The LEGO Group will be represented on the F1 ACADEMY grid starting with the 2026 F1 ACADEMY season, with LEGO Racing, piloted by driver Esmee Kosterman at the wheel.
As part of the LEGO F1 ACADEMY announcement and the first-ever F1 ACADEMY weekend. At the Las Vegas race, podium finishers of both Race 1 and Race 2 were presented with custom LEGO Botanicals Bouquets. Each bouquet has been built out of close to 2,000 LEGO elements and weighs close to 1 kg.
