Once the spookiness of Halloween is over tomorrow, the festive floodgates will fully open and the countdown to Christmas truly begins. This festive season, the LEGO Group are opening the Chalet of Play in the heart of London’s Covent Garden. LEGO Fans can check out festive LEGO Big Builds, get their game on in the LEGO Minecraft Zone, help decorate the Creativi-tree and build a LEGO heart for the annual LEGO Build to Give campaign. The LEGO Store in Leicester Square will also be home to more festive fun with a Christmas makeover for the store’s ever-changing LEGO zone upstairs. The LEGO Chalet of Play opens on November 8th and runs throughout November.
Let the Festive Fun Begin! The LEGO Group Launches The Chalet of Play in Covent Garden
Is it Play you’re looking for? The LEGO Group is decking the halls of the Capital this Christmas with a wonderland of play for all ages!
30th October, London, UK – This holiday season, gear up to build, play, and shine at The Chalet of Play – the LEGO Group’s dazzling new festive wonderland right in the heart of Covent Garden! Step inside and discover a world bursting with creativity, colour, and Christmas magic – where every brick tells a story and every builder can make a little holiday magic of their own.
Wander through the traditionally inspired Christmas market with a playful twist, filled with festive fun and creative adventures. Take on fairground challenges at the Tinsel Toss, embark on gaming-inspired missions in the LEGO Minecraft Zone, and build your own LEGO Heart in the Build to Give area – spreading joy by giving back this Christmas. The LEGO Chalet of Play promises to bring festive sparkle and fun for all, guaranteed to get you in the Christmas spirit.
In the Tinsel Toss zone, guests can put their aim to the test by tossing tinsel rings onto their favourite LEGO brick-built characters including fan-favourites like Cataclaws, Young Simba, Dancing Groot, and even LEGO Santa making an appearance.
The LEGO Chalet of Play will also play host to the Creativi-Tree – the ultimate symbol of kids’ creativity this Christmas. Visitors will be invited to build a Christmas-inspired creation using LEGO bricks to hang proudly on the tree, with the star at the top of the tree shining brighter as more LEGO decorations are added. Get ready to channel your creativity and make this the brightest Christmas yet!
In the heart of the chalet, the Build To Give area captures the true spirit of the season, spreading joy beyond the chalet. Here, visitors can build and decorate a heart made from LEGO bricks and see it displayed in the Gingerbread House. With every heart built, the LEGO Group donates a set to a child in need.
Fans of Minecraft will love the LEGO Minecraft area, where the hostile mobs have raided the Overworld and stolen all the villagers’ presents. Creepers, zombies, and skeletons have hidden five gifts in each biome, and kids will have to track them down to save the Holidays!
Throughout the day, families can get hands-on with building activities and even capture the perfect festive photo with LEGO big builds of Santa and Rudolf.
With free entry and creative activities for everyone to enjoy, it is the perfect way to spend a day out with family and friends this holiday season.
And the festive fun doesn’t stop there – Follow us to the LEGO Leicester Square, London store!
From 4th November, families are invited to discover the playful side at the winter wonderland chalet which can be found on the first floor of the LEGO Leicester Square, London store.
Families can explore interactive zones, enjoy festive LEGO building activities, and discover key products on display. Visitors can strike a pose with Cataclaws and LEGO-built musical props — from guitars to microphones – for a perfect shareable moment. Visitors can also build a decoration and add it to the tree.
Opening Date: Saturday 8th November 2025 – Sunday 30th November 2025
Where: The Piazza, Covent Garden, London, WC2E 8RF
Time: Monday – Saturday: 11:00am – 19:00
Sunday: 12:00am – 18:00
Pricing: Free Entry
