Exciting news today as the LEGO Group open its first LEGO® Store south of the river in Battersea Power Station. The new store is showcasing an intricate, eye-catching big build of Battersea Power Station which features 14,500 LEGO bricks and took 160 hours to complete. Here’s the press release from LEGO UK.
The LEGO Group officially opens a new LEGO Store at Battersea Power Station today at 10am
The LEGO® Store Battersea Power Station will be the first LEGO Store south of the river, in London
The store offers a range of hands-on LEGO play experiences for shoppers of all ages including an interactive LEGO Brick Mosaic Wall, a big build of the Battersea Power Station and a Build a Minifigure Tower
25th May 2023: Today, after months of anticipation, the LEGO Group is set to open the doors to its brand-new LEGO® Store in Battersea, London. Located in the newly restored Battersea Power Station, the LEGO Store is ready to welcome fans of all ages, with an exciting collection of sets and experiences.
LEGO fans from far and wide are expected at the opening this morning, to see the new features and displays. Customers will be treated with extravagant builds and offers, as well as LEGO product favourites such as LEGO® City, LEGO® Friends and LEGO® Ninjago®, plus LEGO Retail exclusives such as LEGO® Disney The Little Mermaid and LEGO® Land Rover Defender 90 sets.
Paying homage to the local community, the new store showcases an intricate, eye-catching big build of Battersea Power Station which features 14,500 LEGO bricks and took 160 hours to complete. Further still, a LEGO brick mosaic wall conveys a stylised depiction of Battersea Power Station, using 108,291 bricks, and weighing 167kg! Battersea Power Station was built in two halves, with the first half starting to generate electricity in 1933 and the second in 1944, so fittingly the design of the mural harks back to 1940s style tourism posters and features a stylised depiction of the Power Station along with a unique Minifigure of a child from the era bridging the areas of architecture, technology and play.
Guests will have the opportunity to engage with the impressive build, as users are guided to push a button on the console to activate sequential lighting and illuminate the bulb at the top of the console to represent the ‘spark of imagination’.
In addition to the above, the new LEGO Store also features a range of experiences;
- Pick a Brick wall, a great way for customers to select the exact elements that they require for their builds.
- Build a Minifigure Tower, a variety of minifigure heads, hairpieces, torsos, legs, and accessories available for guests to customise.
- Hands-on play opportunities, including free build challenges and events each month.
- Store Associates, whether visitors are picking out a gift, looking for the latest set or bringing your LEGO fan in for a special treat, Brick Specialists can help find a set that’s the perfect fit.
What’s more, to celebrate the opening of the new store, there are exclusive gifts with purchases as well as a Make & Take of Battersea Power Station which fans can build and take home for free!
Amy Pearson, Director, EMEA Marketing at LEGO Retail, “We’re always so excited to bring new LEGO Stores to local communities and it’s going to be very special to open this one in the iconic Battersea Power Station. We’ve had a fantastic response already and we look forward to the official opening later on, to welcome more LEGO fans from across the capital and beyond to experience what the store has to offer, which includes brilliant LEGO play experiences for all ages and a range of much-loved sets.”
Sam Cotton, Head of Asset Management at Battersea Power Station Development Company (BPSDC), said: “As the LEGO Group’s first store south of the River Thames, there has been much excitement locally around this opening and it will be great to see the official launch today, allowing fans to enjoy this new addition to the Power Station. The building’s presence throughout the store design with the big build of Battersea Power Station and interactive mosaic wall make it truly unique and a must visit for all LEGO fans of all ages.”
