Online retailer Zavvi, will be celebrating International LEGO® Day with a live event on January 28th. It will be hosted on OOOOO, a live selling community app (no I’ve never hear if it either) which will allow you to purchase product features during the show. It has strong QVC vibes from the sounds of it. Zavvi is home to a number of retailer exclusive sets, many of which are part of the ‘LEGO for Adults’ range, learn more below.
Zavvi and the LEGO Group celebrate International LEGO® Day with live show
This International LEGO® Day, Zavvi and the LEGO Group have partnered to give fans access to an exclusive live selling event.
The event, taking place on January 28th, will be hosted on OOOOO, a live selling community app, and is the first of its type for both Zavvi and the LEGO Group.
Hosted by Matthew Loughran from Brick Fanatics and Erin Maher, Associate Brand Manager at the LEGO Group UK & Ireland, the live shopping event will focus on the LEGO core range stocked on Zavvi, as well as having an adult-focus with their LEGO Technic™, LEGO Architecture and LEGO Star Wars™ ranges.
The event will be accessible to anyone who has downloaded the OOOOO app, with the two sessions running at 1pm and 7pm GMT, offering users the opportunity to instantly purchase the products featured.
This event comes after Zavvi and the LEGO Group launched a pop-up store in Manchester’s Trafford Centre in December
