Update On LEGO Product Pricing

The LEGO Group has issued a short statement regarding product pricing. Unfortunately, due to various factors, product pricing is set to increase globally. Larger and more complex sets are expected to be the worst affected. Here’s the statement:

The current global economic challenges of increased raw material and operating costs are impacting many businesses.

Putting consumers first is at the heart of what we do as a company, and for some time, we have absorbed these costs to keep pricing stable. However, as these costs have continued to rapidly rise, we have taken the decision to increase the price on some of our sets. This increase will come into effect in August and September.

The increase will differ depending on the set and prices will change on around a quarter of the portfolio. On some sets we will not alter price, on others there will be a single digit increase and on larger, more complex sets the percentage increase will be higher.

We will continue to work to ensure our products offer great value and full recognise how important this is to our fans and everyone who love our products.

Author: Adam White

Howdy I'm Adam, The editor of BricksFanz.com - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all thing LEGO gaming based. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

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1 Comment

  1. This from The LEGO Group annual accounts for 2021:

    Consumer sales grew 22 percent for the full year vs 2020.
    Revenue grew 27 percent to DKK 55.3 billion compared with 2020.
    Operating profit grew 32 percent to DKK 17.0 billion.
    Net profit was DKK 13.3 billion in 2021 against DKK 9.9 billion in 2020. Profit grew strongly while the Group continued strategic investments to meet long-term growth.
    Free cash flow was DKK 12.9 billion.

    So, go play your violins elsewhere, because your tunes suck!

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