The LEGO Group Ranked 1st For Reputation

Although the LEGO Group is facing a few difficulties at the moment, there is some positive news as LEGO® has been measured as the company with the best reputation. They move ahead of the likes of Microsoft, Disney and Google who have held the position for the last three years. The LEGO Group are well known for their generous customer service and are making great strides to become even more environmentally viable across all aspects of their business. Read more in the press release below.


On September 13th, Reputation Institute released the 2017 Global CSR RepTrak®100 survey specifically measuring companies’ reputation on corporate responsibility. This year, the LEGO Group has climbed the list to a ranking as number 1.

Commenting on the result, Chief Financial Officer of the LEGO Group, Marjorie Lao said:

“We are honoured to see that our efforts to positively impact the planet resonate with people all over the world. We feel a huge sense of responsibility to inspire and develop children through play while leaving a significant positive impact on the world children will inherit. It is part of our DNA as a company, and we will continue to set the bar high for ourselves to do better.”

In the overall 2017 Global RepTrak® 100 survey released earlier this year, the LEGO Group was ranked as number 2 on the list of the most regarded companies in the world when it comes to corporate reputation (LEGO Group ranked as the 2nd most highly regarded company in the world).

The RepTrak® 100 study, developed by Reputation Institute, measures the corporate reputation of 100 companies by asking the public in 15 countries around the world questions about the emotional appeal of each company. Furthermore, the study scores the companies on seven dimensions: Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance. 
The CSR survey compiles data from three of the seven dimensions measured in the overall Global RepTrak®100: Workplace, Governance and Citizenship.

Read press release from Reputation Institute here.

Author: Adam White

Howdy I'm Adam, The editor of - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all thing LEGO gaming based. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

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