The LEGO Group have created a special ‘White Noise’ playlist on Spotify and other audio streaming platforms. This unique soundscape features the iconic sound of various LEGO® elements and is the perfect audio accompaniment to escaping into a LEGO build. The LEGO ‘White Noise’ playlist has been crafted by recording the sounds created by numerous LEGO elements, which each creating their own unique noise. The LEGO ‘White Noise’ playlist is just another way in which the LEGO Group is expanding its focus on the adult building market. Learn more below.
A New Mindful Mix: the LEGO Group releases a soothing soundscape created with thousands of LEGO® bricks
BILLUND, February 1st 2021: Today, the LEGO Group is launching LEGO® White Noise, a new playlist designed to help listeners find a moment of relaxation in their busy lives. The playlist is composed of a series of audio tracks created using nothing but the iconic sounds that the LEGO brick makes, sounds that are recognised by generations all over the world.
Each LEGO element makes a unique noise, which is why designers experimented with over 10,000 in their quest for the perfect soothing sounds. The result is a soundscape that includes tracks such as ‘It All Clicks’ which perfectly captures the joyous sound of two LEGO elements joining together, and ‘The Waterfall’ created by pouring thousands of LEGO bricks on top of each other.
Like other white noise tracks, the playlist is designed to help listeners find a moment of zen in their day, making it the perfect audio accompaniment for falling asleep, unwinding, or relaxing through LEGO building.
The playlist can be accessed for free from over 15 different music streaming platforms including Spotify, iTunes and Google Music.
The LEGO White Noise playlist has been released to accompany the immersive LEGO Botanical Collection building experience, following research that found that almost three quarters (73%) of adults are on the hunt for new ways to destress(1)
The new LEGO Botanical Collection includes the LEGO Flower Bouquet and the LEGO Bonsai Tree that are designed to offer adults an immersive building experiences to help them express their creativity and destress as they build a beautiful model that can be proudly displayed when completed. Both sets are available now from LEGO.com, LEGO Stores and other retailers globally.
(1) Research from the LEGO Play Well Report 2020
