This Summer will see a new cricket tournament launch called The Hundred. This 100-ball tournament has been created by ECB as a faster-paced take on cricket with a focus on attracting younger fans to the sport. The Hundred has teamed up with the LEGO Group and Sky Sports to help spread the word. As well as the video, you can watch below, various pieces of LEGO content will be shared across Sky’s media platforms, including Sky Kids. Learn more about The Hundred here.
THE HUNDRED CONFIRMS A GROUND-BREAKING PARTNERSHIP WITH THE LEGO GROUP AND SKY
The Hundred x the LEGO Group x Sky Sports team up to inspire families and sports fans
The Hundred is thrilled to announce a ground-breaking partnership with the LEGO Group and Sky ahead of the launch of the 100-ball competition this summer.
The new partnership will include a video where LEGO Minifigures of Andrew Flintoff, Ebony Rainford-Brent and a host of stars from The Hundred including Ben Stokes, Heather Knight, Moeen Ali and Kate Cross will highlight the fun, action packed nature of the new competition while introducing fans to the new rules and format.
During The Hundred, the players themselves will be challenged to put their LEGO building skills to the test with the help of the content creators embedded in each Hundred team. The content creators are part of The Hundred Rising programme designed to uncover and support young talented professionals.
All three organisations share many core values in providing opportunities to learn and inspiring positive change while ECB continue to work with Sky to grow the game and show that cricket can be a sport for everyone.
EBONY RAINFORD-BRENT SAID:
“This partnership with Sky, the LEGO Group and The Hundred is so cool. We want to help even more kids fall in love with our great game and working with a partner like the LEGO Group is a fantastic way to do just that. The video gives a first glimpse into how much fun every game of The Hundred will be on Sky Sports and I can’t wait to see what the teams themselves manage to create and build during the competition.”
LONDON SPIRIT CAPTAIN HEATHER KNIGHT SAID:
“Who wouldn’t be excited to see a LEGO Minifigure of themselves coming to life! Everyone remembers playing with LEGO bricks as a kid so it’s pretty cool to see it link up with cricket. I can’t wait to get out on the pitch for The Hundred this summer and this partnership makes it even more exciting.”
Sky will distribute the content created by the partnership across its channels, including Sky Kids where the partnership with LEGO and The Hundred will play a crucial role in engaging a younger audience during the competition this summer.
