Behind The Scenes Of LEGO Product Design
Ever wondered how your favourite LEGO® products are designed or want to know how you can become a LEGO Designer? Well, this new video released by the LEGO Group offers an insight into how LEGO products are designed. From simple sketches to digital design, it takes all sorts of skills to become a LEGO designer. Regardless of background or how sets are designed, the one aim of a LEGO set is to create an experience which showcases the...
LEGO Group Retains Most Reputable Company Title
The LEGO Group has retained its title as the world’s most reputable company for the second consecutive year. The company has hit the top spot on the Reputation Institute’s annual RepTrak®100 list. To determine the list, RepTrak surveyed more than 230,000 individuals in numerous countries. The ranking measures how people connect to a brand or company through their products or services. The LEGO Group is well known for its excellent...
LEGO Entities Drive To Support Sensory Inclusion
To mark the start of World Autism Acceptance Month, the LEGO Group has announced a range of long-term initiatives to support and celebrate neurodivergent children and adults. These will include KultureCity® Sensory Inclusive™ Certification of LEGO® Stores in North America, along with the LEGO House in Billund. Changes to the LEGO Life magazine. Along with the LEGO Foundation’s programme to support innovations that bring...
LEGO Group Delivered Topline Growth In 2023
The LEGO Group today reported earnings for the full year 2023. The company grew revenue by 2% to DKK 65.9 billion which is around £7.5/$9.6 Billion. This is despite the overall toy market being in decline. LEGO® Icons, a range for older builders, LEGO City and LEGO Technic alongside LEGO Star Wars and LEGO Harry Potter. The LEGO Group also continues to make advances in sustainability solutions and investing in increasing production....
Making LEGO Bricks More Sustainable
It has been well-documented that the LEGO Group are exploring ways to make LEGO® elements out of different raw materials. They have created various plant elements from plant-based plastics, and they have also explored the use of recycled bottles to create the base for bricks. Although not every effort has worked out, they continue to invest in finding a sustainable material which can create the same quality of bricks which are...
The LEGO Group Gives Update On New US Factory
After breaking ground on the site in 2023, The LEGO Group has announced it has appointed a permanent program lead and general contractor as it advances work on its new billion-dollar manufacturing site in Chesterfield County, near Richmond, Virginia, US. Learn more below. The LEGO Group announces program lead and appoints general contractor at its Virginia, USA site Preben Elnef named permanent program lead. Gray|Hourigan selected as...
LEGO Group Appoints New Head Of Design
The LEGO Group today announced the appointment of former Creative Director and Senior Vice President at Adidas, Andre’ Doxey as SVP and head of Design at the LEGO Group. Andre’ will be based in Billund at the new LEGO Billund Campus. Learn more about the new appointment below. The LEGO Group appoints Andre’ Doxey as Head of Design The LEGO Group has appointed Andre’ Doxey, former Creative Director and Senior Vice President at...
Aardman Animations & The LEGO Pirates
UK animation studio, Aardman Animations is best known for its wonderful short film and big-screen adventures. But they have also been putting those skills to use in order to create TV ads for a number of iconic brands. This year, Aardman Animation is celebrating an impressive 40 years of creating TV adverts and you may be surprised to know that includes one for the LEGO Group. Back in 1989, the much-loved LEGO® Pirates theme first set...
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