LEGOLAND To Introduce LEGO World Parades
Mar24

LEGOLAND To Introduce LEGO World Parades

Starting in California, select LEGOLAND Parks will be introducing the LEGO® World Parade. The regular shows will see LEGO Minifigure characters and LEGO-themed floats snake through the parks daily. Floats include a LEGO City Firetruck, a pirate ship, and others inspired by LEGO NINJAGO, LEGO Friends, and LEGO City Deep Sea Adventure. The LEGO World Parades will begin this Summer at LEGOLAND...

Read More
LEGO Stores Eid Lantern Make & Take Event
Mar22

LEGO Stores Eid Lantern Make & Take Event

Early next month, selected LEGO® Stores in the UK and parts of Europe will be holding an Eid-themed Make & Take event. You’ll be able to collect a free buildable LEGO Eid Lantern from selected stores and take your build home with you. The Make & Take event will be available in selected UK and Irish stores on April 6th between 10:00 – 12:00 and also in selected stores in Germany, Austria and Switzerland on April 6th between...

Read More
LEGO Stores Easter Chick Make & Take Event
Mar10

LEGO Stores Easter Chick Make & Take Event

Late this month selected LEGO® Stores will be running an Easter-themed Make & Take event. You’ll be able to collect a free buildable LEGO Easter Chick from selected stores and take your build home with you. The Make & Take event will be available in selected UK and Europen stores only on March 23rd between 10:00 – 12:00 and on March 24th between 12:00 – 14:00. Dates and times may vary in some stores, check here for local...

Read More
Get Ready To #BuildToGive In LEGO Stores
Nov03

Get Ready To #BuildToGive In LEGO Stores

Throughout November you’ll be able to visit your local LEGO® store to build a LEGO heart for this year’s #BuildToGive campaign. For every LEGO heart built and shared online using the #BuildToGive tag, the LEGO Group will donate a LEGO set for a child in need of play this Christmas. This isn’t the usual Make & Take event, it’s an opportunity to get creative and help share the joy of LEGO building this...

Read More
LEGO Make & Take Events This Weekend
Oct28

LEGO Make & Take Events This Weekend

Don’t forget there are a number of LEGO® Make & Take events taking place this week across the UK this weekend. These include a LEGO City-themed event in The Entertainer stores and a couple of Halloween build opportunities in LEGO stores. The LEGO City Make & Take event takes place between 2pm to 4pm today and is being hosted by all UK The Entertainer stores, learn more here. There are two different in-store events taking...

Read More
Magical London LEGO Events Begin Tomorrow
Aug31

Magical London LEGO Events Begin Tomorrow

September 1st is traditionally the day students head back to Hogwarts for another year of magical schooling. This year, the LEGO Group have partnered with Warner Bros. for a series of Wizarding World events. From tomorrow there will be a couple of new LEGO Harry Potter sets released along with the beginning of two promotions offering free sets. But there are also events taking place across London. Here are details of what happening...

Read More
LEGO Gringotts Meet The Designers Tour
Aug14

LEGO Gringotts Meet The Designers Tour

As reported a couple of weeks ago, the LEGO® Design Team behind the upcoming Gringotts Wizarding Bank set will be embarking on a tour of selected LEGO stores next month. Starting at the Leicester Square Flagship store, senior designer, Justin Ramsden, along with George Gilliatt and Peter Kjærgaard, will be signing copies of the new Harry Potter set and meeting fans. They will then be appearing at other European LEGO stores, before...

Read More
LEGO DREAMZzz Make & Take Coming To Smyths
Aug11

LEGO DREAMZzz Make & Take Coming To Smyths

To celebrate the launch of LEGO® DREAMZzz, Smyths Toys Superstores across the UK will be hosting a LEGO DREAMZzz in-store Make & Take event. These in-store events will showcase some of the new LEGO DREAMZzz sets and will also allow shoppers to build a LEGO DREAMZzz minibuild to take home with them. It’s not clear if the free LEGO item will be the LEGO DREAMZzz polybag or a build created from elements set up in-store, such as the...

Read More