LEGO City Missions Experience Coming To London
Aug11

LEGO City Missions Experience Coming To London

Budding secret agents can partake in a special mission later this month as LEGO® City Missions becomes a live-action interactive experience. After making their way to a top-secret location, hidden within a comic book store, visitors will be tasked with building their own LEGO creation before embarking on their own LEGO City Mission. This unique two-day event takes place on August 26th and 27th. It’s a completely free event but...

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Building The LEGO Legacy Through 90 Years Of Play
Aug09

Building The LEGO Legacy Through 90 Years Of Play

This week marks a very special moment in LEGO® history as the LEGO Group celebrate 90 Years of Play. The 90th Anniversary celebrations will be taking place across the world this Wednesday, which will also see the first-ever World Play Day. From the first shavings of wood to the plant-based bricks of today, the LEGO name has always been synonymous with the power of play. Fans will be able to join in the fun with various physical events...

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First Look Inside New Leicester Square LEGO Store
Aug08

First Look Inside New Leicester Square LEGO Store

I had the pleasure of being at the pre-launch event for the new flagship LEGO® Store in London’s Leicester Square back in 2016. Since then, flagship stores have popped up all over the place and Leicester Square lost its ‘largest LEGO store in the world’ bragging rights, until now. Fast forward to 2022 and the Leicester Square store has had a facelift, it’s now bigger, brighter and packed full of new LEGO builds...

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Brick Or Treat Monster Party Coming To LEGOLAND
Jul25

Brick Or Treat Monster Party Coming To LEGOLAND

An all-new LEGO® Brick or Trick Halloween experience is heading to LEGOLAND Windsor this October. Halloween is always big at LEGOLAND, but this year there will be new experiences, live shows and spooky LEGO models. But that’s not all, this Halloween will also see the premiere of a new LEGO 4D mini-movie called The Great Monster Chase. The ultimate family Halloween Party begins on October 1st and runs until Halloween. You can...

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BrickCon Is Back Later This Year
Jul23

BrickCon Is Back Later This Year

BrickCon 2022 is returning to the Seattle Center later this year. The popular US LEGO® fan convention and exhibition will take place from September 29th – October 2nd. It will offer AFOLs a chance to display their LEGO creations and visitors the opportunity to see and experience the creativity of the LEGO brick. Plus as a very special treat this year Pixar director Angus MacLane will be giving a keynote speech about how LEGO...

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Free LEGO Event At The Entertainer This Weekend
Jul20

Free LEGO Event At The Entertainer This Weekend

Visit your local The Entertainer toy store this weekend and get a free LEGO® set. Entertainer stores are hosting a LEGO Make & Take event to celebrate the 90th Anniversary of the LEGO Group. On Saturday 23rd July between 2pm and 4pm, you’ll be able to build a LEGO miniset and take it home for free. Free LEGO sets are whilst stocks last. It’s unclear what the free LEGO set will be, it could be a polybag or a special...

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York Maze Celebrates 90 Years Of LEGO Play
Jul16

York Maze Celebrates 90 Years Of LEGO Play

A few weeks ago it was announced that the theme of this year’s famous York Maze was LEGO® 90 Years of Play. Today, the maze has officially opened and the LEGO-themed design which is etched into the 15-acre field of corn maize has been revealed. The design has been created in official partnership with the LEGO Group and at 492ft in size, it’s the biggest ever take on the iconic minifigure. Along with a minifigure, the...

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LEGO Store Leicester Square Reopening Details
Jul12

LEGO Store Leicester Square Reopening Details

The reopening date for the LEGO® Store in Leicester Square has been announced. The store is currently closed for refurbishment and when it’s complete it will once again become the world’s largest LEGO store. The upstairs will double in size, there’ll be new large-scale LEGO models and the store will be getting a new mascot plus an exclusive LEGO product only on sale at the Leicester Square store. The store will...

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